| dc.contributor.author | MINHA) HASSAN, Reg # 32926 | |
| dc.date.accessioned | 2017-11-22T11:04:16Z | |
| dc.date.available | 2017-11-22T11:04:16Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/5035 | |
| dc.description | Supervised By Naveed Siddiqui | en_US |
| dc.description.abstract | Aim of Study: The aim of this study is to find out the impact of things that have an impact over customer satisfaction, main points of this research is to identify the impact of brand image on customer satisfaction in telecommunication sector. Second main point is to identify the impact of service quality on customer satisfaction in telecommunication sector and last point is to identify the impact of price on customer satisfaction in telecommunication sector. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Bahria University Karachi Campus | en_US |
| dc.relation.ispartofseries | MBA;556 | |
| dc.subject | Price, service quality, brand image, customer satisfaction, telecom sector. | en_US |
| dc.title | IMPACT OF BRAND IMAGE, SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION IN TELECOMMUNICATION SECTOR | en_US |
| dc.type | Thesis | en_US |