FACTORS INFLUENCING CONFIDENCE OF KARACHI CUSTOMERS TOWARDS ONLINE CAR BUYING - A CASE STUDY OF SBT JAPAN

Abstract

Purpose: This research is aimed at acquiring the views of the Karachi customers regarding the online importing of vehicles from Japan and also to identify the factors that enhances or lessen the customer confidence while dealing entirely online, so that they can be worked on and managed well to enhance the trend of online automotive buying in Karachi. Research method/sampling: Primary research method is taken in account that facilitated the responses of the Karachi customers. A proper close-ended questionnaire was posed to 64 customers; who were new and experienced with the online automotive business dealings. The target population of this research is revolves around students, employees and also businessmen (Dealers). Research responses were entertained on Google docs by salespersons (Ali, Nabeel, Shoaib and Banny) of SBT Japan, after interviewing the Karachi customers. Research sampling totaled to convenience sampling.