IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOUR

dc.contributor.author	MUHAMMAD AZHAR KHAN, Reg # 22606
dc.date.accessioned	2017-11-22T06:41:40Z
dc.date.available	2017-11-22T06:41:40Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/5000
dc.description	Supervised By Mr. Naveed Siddiqi	en_US
dc.description.abstract	Purpose: The aim of this research is to identify the role of packaging on consumer buying behaviour and to find out the relationship between packaging of product and its impact on consumer’s buying behaviour. The main objective of this research is to know insight of packaging and to find out the impact of its elements on consumer buying decision. In today’s global market where competition is high, customers have many choices so packaging is essential component and it will have impact on buying decision. Packaging elements like color, packaging material, graphics and design are taken as predictors.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;539
dc.subject	Packaging, Consumer behaviour, Packaging elements.	en_US
dc.title	IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOUR	en_US
dc.type	Thesis	en_US