Purpose This study aims to examine the type of capital budgeting technique used by the asset management companies in the mutual fund industry in Pakistan and the impact of firm size and investment amount on their usage. ...

Purpose: The aim is to analyze the impact of electronic word of mouth through commercialized advertising directed by customers who have straight experience of the particular product and its influence on the buying decisions ...

Purpose- The purpose of this study is to examine the impact of intellectual capital on firm’s market value. Intellectual capital includes three main components i-e human capital, capital employed and structural capital ...

Purpose- The aim of this study was to explore and evaluate the impact of sale promotion vehicles on consumer buying behavior in Pakistani context. The sales promotion is the useful tactic in marketing which allows to build ...

Purpose: The purpose of the research is to determine what Key Account Management is and how its implementation affects the performance of the organizations. How important this concept is, what are the benefits earned by ...

Purpose.This research study is performed with the aim to determine the market for reconditioned cars in Pakistan and make animpact of low cost and brand image of reconditioned cars in Pakistan. In addition, in this study ...

Purpose of study: The lesearch study was aimed at identifying the factors that are responsible for employee job satisfaction. Major Aim of this study was to evaluate the Effects of Employee Empowerment, Teamwork, and ...

Purpose-The current research discusses how the intrinsic and extrinsic rewards affect employee morale and if it affects the overall organizational performance or not in context of Pakistan Textile sector. Methodology/sample- ...

Purpose: The main aim of this research is to investigate the effect of online marketing on consumer behavior. The research determines the ambit of online marketing and the channels used for it along with their ...