Thesis/Dissertation Repository Karachi Campus: Recent submissions

  • IMPACT OF TAGLINES ON BRAND PERCEPTION 
    Rehman, Saba Reg # 20269 (Bahria University Karachi Campus, 2015)
    Purpose- in this study the main aim is to explore the impact of taglines on brand perception. How dependent variable is impacted by independent variable and what is the relationship between them? This study will also ...
  • THE ROLE AND NATURE OF RELATIONSHIP MARKETING IN ACQUIRING SERVICE CUSTOMERS IN USED CAR DEALERS 
    Khalid, Muhammad Umair Reg # 14344 (Bahria University Karachi Campus, 2015)
    Purpose of Study Present research, “The role and nature ofrelationship marketing in acquiring service customers in used car dealers”, is based on identifying to acquire more customers through CRM (Customer Relationship ...
  • IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR 
    Ali, Safa Imtiaz Reg # 19621 (Bahria University Karachi Campus, 2015)
    Purpose: The puipose of this research is to test the effect of celebrity support on buyers purchasing or obtaining conduct. Further I need to examine why organizations couldn't picked right Celebrities in their promoting ...
  • CAUSES OF EMPLOYEES RESISTANCE TOWARDS ORAGANIZATIONAL CHANGE AT K.ELECTRICS 
    Butt, BIsma Iftikhar Reg # 20134 (Bahria University Karachi Campus, 2015)
    Puipose. Oui purpose was to understand the role of resistance in the process of change management. The issue that was concerned in this thesis was to find an optimum way of managing resistance which takes all the aspects ...
  • CUSTOMERS PERSPECTIVES OF ONLINE BANKING IN FINANCIAL INSTITUTIONS OF KARACHI 
    Sajid, Sabica Reg # 19618 (Bahria University Karachi Campus, 2015)
    Purpose: Online banking has revolutionized the banking sector all over the world. The current research was conducted for including customer perspectives related to online banking facilities operating in the Karachi. Research ...
  • ASPECTS THAT AFFECT WORKFORCE RETENTION 
    Muhammad, Sehrish Shafi Reg # 14223 (Bahria University Karachi Campus, 2015)
    Purpose: The statement ofproblem is that in the typical organization upper administration ofthe organization do not listen to the problem oftheir workforce and do not give them proper reply to their matters and this ...
  • IMPACT OF POSITIVE AND NEGATIVE WORD OF MOUTH ON CONSUMER BUYING BEHAVIOR 
    Usman, Muhammad Reg # 19564 (Bahria University Karachi Campus, 2015)
    The Purpose of (he Study - The study foremost purpose was that to get to know about the impact ofthe positive and negative word ofmouth on consumer behavior. Whether word of mouth effects on consumer buying behavior or ...
  • IMPACT OF ADVERTISING OF SKIN WHITENING PRODUCTS OVER CONSUMER BUYING BEHAVIOUR 
    Shamim, Mariam Reg # 20191 (Bahria University Karachi Campus, 2015)
    The market ofskin whitening products is rising each year in Asia and the Middle-East, while some societies in the world do not even know the existence ofthe phenomenon ofskin whitening. The studies about Pakistani people’s ...
  • IMPACT OF MONETARY POLICY ON THE BANKING SECTOR 
    Fareed, Misa Noor Reg # 25676 (Bahria University Karachi Campus, 2015)
    Purpose of the Study:Pakistan’s banking sector comprises of various banks, which are contributing greatly towards the economy of the country. The State Bank of Pakistan monitors and controls the activities of the banks. ...
  • THE IMPACT OF EASY PAISA BANKING SERVICE ON THE PEOPLE OF PAKISTAN 
    Ali, Fahad Reg # 8579 (Bahria University Karachi Campus, 2015)
    Purpose: The main objective ofthis thesis is to find out the impact ofTclenor Easy Paisa on the people of Pakistan. The whole purpose of conducting this project was to determine whether Easy Paisa service had a positive ...
  • EFFECT OF LEAD TIME UNCERTAINLY ON SAFETY STOCK IN RETAIL INDUSTRY OF PAKISTAN 
    Raj, Kanval Reg # 19521 (Bahria University Karachi Campus, 2015)
    Purpose of the Rescarch-This thesis is based on studying the relationship of lead time uncertainty and its impact on the safety stock that retail stores have to keep. The basic motive behind this research was that to get ...
  • A COMPARATIVE STUDY OF RECRUITMENT PROCESS OUTSOURCING AND EMPLOYEE RETENTION IN PHARMACEUTICAL INDUSTRY OF KARACHI 
    Hasnain, Zainab Reg # 19693 (Bahria University Karachi Campus, 2015)
    Purpose- Major aim of this study was to draw a comparative analysis of effectiveness of Recruitment Process Outsourcing and Employee Retention in the Pharmaceutical industry of Karachi. There has not been a lot ofresearch ...
  • FACTORS AFFECTING CUSTOMERS' PREFERENCE TOWARDS ISLAMIC BANKING 
    Maqsood, Sana Reg # 19630 (Bahria University Karachi Campus, 2015)
    Purpose The purpose of this study is to see how attractive the Islamic activities are among the Muslims. It is important to know that whether Muslim consumers are engaged in Islamic financial activities or not and if ...
  • IMPACT OF WORKPLACE HARASSMENT ON MOTIVATIONAL LEVEL OF THE WOMEN WORKFORCE OF FAZAIA COLLEGE 
    Khan, Asia Reg # 19459 (Bahria University Karachi Campus, 2015)
    Purpose: This study aims at identifying the causes of workplace harassment in the context of women employees at Fazaia Colleges of Karachi and to further examine the impact of harassment on motivation level ofwomen at ...
  • REVERSE LOGISTIC ENABLES GREEN ENVIRONMENT - A CASE OF UNILEVER PAKISTAN 
    Rahim, Abdur Reg # 20095 (Bahria University Karachi Campus, 2015)
    Purpose of the study: The puipose ofthis study is to find out that how reuse, redesign, remanufacture and recycle help reverse logistic to enable sustainability. Research inethod/sampling- Deductive approach was followed ...
  • IMPACT OF ECONOMIC VALUE ADDED ON STOCK PERFORMANCE OF COMMERVIAL BANKS: A PAKISTAN PERSPECTIVE 
    Zeeshan, Maham Reg # 35003 (Bahria University Karachi Campus, 2015)
    Purpose: The purpose of this study is to examine the impact of economic value added on the share prices of commercial banks listed on K.SE-100 index in Pakistan. Methodology/Sample- The study involved use of a sample of ...
  • CHEAP INTERNAL MARKETING STRATEGIES FOR FOOD PROMOTION - A STUDY ON RESTAURANTS’ FOOD’ MARKETING AT KARACHI 
    Mahmood, Atif Reg # 29946 (Bahria University Karachi Campus, 2015)
    Purpose: The purpose ofthis study is to evaluate the marketing tools being used by the food industry at Karachi. Although there are multiple tools to promote the products, but the purpose of this dissertation is to make ...
  • FACTORS CONTRIBUTING TOWARDS CREATING A PROFITABLE INVESTMENT PORTFOLIO 
    Razzaq, Aisha Abdul Reg # 25655 (Bahria University Karachi Campus, 2015)
    Purpose:The aim of this research study is to understand the mutual fund market in Pakistan and understand the factor that are directly or indirectly contributing toward creating a profitable investment portfolio in mutual ...
  • EFFECTS OF RECESSION ON REMITTANCES 
    Khan, Mehtab Ali Reg # 23076 (Bahria University Karachi Campus, 2015)
    Purpose: The particular study relates to the understanding and the effects of recession on remittances of an economy. The research shed lights in reflecting upon certain researcher questions highlighted by the researcher. ...
  • IMPACT OF FOREX RATE FLUCTUATION ON OPERATING COSTS OF PHARMACEUTICAL INDUSTRIES OF PAKISTAN 
    Hamdani, S.Mohsin Ali Reg # 16463 (Bahria University Karachi Campus, 2015-07-14)
    The purpose of the study is to find out the relationship between the foreign Exchange rale and the operating cost and also the impact offoreign Exchange rate fluctuation on operating cost. The study involved use of ...

Search DSpace


Advanced Search

Browse

My Account