Purpose- The core emphasis of this study is on evaluating and analyzing impact of logistics outsourcing on effectiveness of supply chain activities through a case study on ENGRO FOODS LTD (EFL). The research evaluates how ...

Purpose: Service sector in Pakistan is always been a milestone in the economic development and among the financial market, banking sector is one of the fastest growing sector, which is providing quality service to the ...

Purpose: The major aim of this study was to understand the role of relationship marketing for increased customer retention in FMCG sector. Based on that the study particularly involves the identification of different ...

Purpose- Major aim of this study was to evaluate lifestyle factors affecting women grocery shopping behaviour in Karachi, Pakistan. Women’s high levels of participation in labour force have focused on attentions on ...

Purpose- The main aim of this research is to conduct a study to analyze the impact of training and development on employee Motivation at Gul Ahmed Textile Mills. Methodology/sample- The study involved use of questionnaires ...

Purpose: Merger transactions are extending throughout the world for accomplishing business growth and enhancing efficiency and effectiveness ofthe firm. Many merger deals also took place in banking industry of Pakistan. ...

Purpose The aim of this research is to identify the role of packaging on consumer buying behaviour and to find out the relationship between packaging of product and its impact on consumer’s buying behaviour. The main ...

Purpose The aim of this research is to identify the role of packaging on consumer buying behaviour and to find out the relationship between packaging of product and its impact on consumer’s buying behaviour. The main ...

Purpose: The aim of this research thesis study is to understand the impact of the social media branding ofthe consumer and personal goods industry on the purchase intention ofthe consumer in Pakistan and highlighted the ...