Thesis/Dissertation Repository Karachi Campus: Recent submissions

  • STUDYING THE EFFECT OF BRAND LOYALTY OF CUSTOMERS IN CELLULAR NETWORKS IN PAKISTAN 
    Rashid, Rashid Reg # 19603 (Bahria University Karachi Campus, 2014)
    Purpose of the study: The puipose of this study is to find out that how service quality, customer satisfaction and network coverage effects the brand loyalty, and how customer values brand and are loyal to their cellular ...
  • FACTORS INFLUENCING THE INVESTMENT DECISION BEHAVIOR OF THE INDIVIDUAL 
    Khan, Yawer Aijaz Reg # 19686 (Bahria University Karachi Campus, 2014)
    Purpose- To study the influence of firm image on the individual investor behavior in making investment decisions. To identify the impact of accounting information on individual investor behavior. To identify the effect ...
  • THE IMPACT OF USAID FUNDING POLICIES ON PRIMARY EDUCATION IN MATIARI 
    Shah, Zulfiqar Ali Reg # 14245 (Bahria University Karachi Campus, 2014)
    Aim: The aim of the study is based on investigating the impact of USAID funding policies on primary education in Matiari. The study aims to demonstrate the basis of evaluating government to government model, which are ...
  • THE IMPACT OF INTEREST RATE ON STOCK PRICES 
    Nawab, Anwar Reg # 22954 (Bahria University Karachi Campus, 2014)
    Purpose-This research paper was an endeavor to make a model, to find out the connection involving stock market and interest rate (Pakistani market) and to run certain tests related to statistical analysis. These tests ...
  • IMPACT OF HUMOR ADVERTISING ON CONSUMER BUYING BEHAVIOR 
    Sabir, Saqib Reg # 19632 (Bahria University Karachi Campus, 2014)
    Purpose:Advertising is one of the ways through which companies communicate to their current and potential customers. Many companies are now moving toward creative advertisement for this purpose. Specifically, in creative ...
  • ROLE OF INFORMATION TECHNOLOGY IN WAREHOUSE PRACTICES IN PAKISTAN. 
    Nasir, Umair Reg # 14402 (Bahria University Karachi Campus, 2014)
    Purpose: Major aim of this research was to identify the Role of technology in warehousing practices in Pakistan and highlighting the factors which influence the warehouse operation or practices. Warehouse is the main ...
  • "THE IMPACT OF CUSTOMER RETENTION ON FAST FOOD INDUSTRY IN KARACHI" 
    Jabbar, Yousuf Bin Reg # 11494 (Bahria University Karachi Campus, 2014)
    Purpose: Food is a basic necessity for all the human being. As the eating out habit is increasing with the passage of time and due to hectic schedule people nowadays prefer fast food as a meal. This study analyzes how ...
  • INFLUENCE OF ONLINE BLOGS ON CONSUMER PURCHASE DECISIONS 
    Abbasi, Farrukh Shams Reg # 16613 (Bahria University Karachi Campus, 2014)
    Purpose: “The main aim of this research study is to measure and analyze the factors and find the most important variables and latent factors which influence the consumer purchase decisions on online blogs”. The aim and ...
  • IMPACT OF FOREIGN DIRECT INVESTMENT IN TELECOMMUNICATION SECTOR ON PAKISTAN ECONOMY 
    Hanif, Imran Reg # 26366 (Bahria University Karachi Campus, 2014)
    Purpose-The aim of this research study was to analyze Impact of Foreign Direct Investment in Telecommunication Sector on Pakistan Economy. Methodology/sample- The research hypothesis is that there is a significant ...
  • IMPACT OF SOCIAL COMPLIANCE ON QUALITY IN THE TEXTILE SECTOR OF PAKISTAN 
    Faris, Muhammad Reg # 13125 (Bahria University Karachi Campus, 2014)
    Purpose- The aim and focus of this research study is to find the impact of social compliance standards on the quality and how it will help in reducing the number of rejections during quality audit. Workers motivational ...
  • USE OF PROMOTIONAL STRATEGIES IN A BID TO REPLACE OLDER MEDICINES WITH NEWER MEDICINES IN HOSPITALS 
    Riaz, Uzma Reg # 30558 (Bahria University Karachi Campus, 2014)
    Purpose: The purpose of this study is to explore and understand about the best promotional strategies imperative for replacement of older medicines with the new ones .Also to make critiques about how doctors may get ...
  • IMPACT OF UNETHICAL PRACTICES IN SUPPLY CHAIN MANGEMENT OF TEXTILE INDUSTRY IN PAKISTAN 
    Jalil, Ammar Reg # 14279 (Bahria University Karachi Campus, 2014)
    Textile is Pakistan’s major source of income and the country’s export is one of the largest in the world. Other countries such as China, Bangladesh and India are also contributing to fulfill the demand. Today textile ...
  • RELATIONSHIP BETWEEN SUPPLY CHAIN MANAGEMENT PRACTICES AND CUSTOMERS’ SATISFACTION 
    Ahmed, Rizwan Ali Reg # 20019 (Bahria University Karachi Campus, 2014)
    The researcher has carried out this study within the context of FMCG (Fast Moving Consumer Goods) companies operating in the country. The supply chain management practices, as the literature suggests, has three broad ...
  • TO INVESTIGATE THE HINDRANCES IN ACHIEVING OPERATIONAL EXCELLENCE AT SAMSUNG MOBILES PAKISTAN 
    Haq, Syed Noman-ul Reg # 25694 (Bahria University Karachi Campus, 2014)
    Aims: The main aim of this research is to find out the barriers of SCM (Supply Chain Management) at Samsung. Samsung is one of most important stakeholder in mobile industry i after Apple and is share is increasing day ...
  • IMPACT OF ROLE OF LEADERSHIP ON LEARNING ORGANIZATION IN PAKISTAN 
    Akram, Sadaf Reg # 14364 (Bahria University Karachi Campus, 2014)
    This research tends to identify the impact of leadership on learning organization. The role of leadership is very important for any organization. Leaders are the individuals who are pillars of the organizations.The ...
  • IMPACT OF USER RESISTANCE FACTORS ON SUCCESSFUL ERP IMPLEMENTATION IN ISP'S KARACHI 
    Asghar, Zubair Reg # 32904 (Bahria University Karachi Campus, 2014)
    Purpose of the study: Aim of this study is to find out the impact of end user resistance over successful ERP implementation among internet service providers (ISP) in Karachi. For this purpose data is collected from some ...
  • USE OF SOCIAL MEDIA FOR RECRUITMENT IN CORPORATE SECTOR OF KARACHI 
    Siidiqui, Mehak Reg # 19548 (Bahria University Karachi Campus, 2014)
    Purpose - This study has aimed at exploring out the emerging role of social media for recruitment used by different organizations in Karachi. Therefore, data gathered about features which make social media superior than ...
  • THE REASON FOR EMERGENCE AND INCREASING PREFERENCE OF SUPERMARKET IN KARACHI 
    Khan, Dawood Reg # 19575 (Bahria University Karachi Campus, 2014)
    Purpose: This research study evaluated the awareness of shopping behavior and its relationship with supermarkets in Karachi. Through Quantitative research design and method. This research will provide a detailed understanding ...
  • IMPACT OF PARENT BRAND IMAGE AND BRAND EXTENSION ON PERCIEVED FIT 
    Anjum, Urooj Reg # 16611 (Bahria University Karachi Campus, 2014)
    Purpose- The purpose of this study was to assess how consumers determine perceived fit for a brand extension in Karachi, Pakistan. In order to do so, the determinants of fit as proposed by Aaker and Keller (1990) were ...
  • PERCEPTION OF MANAGERS ABOUT SCM TECHNOLOGY IN REDUCING THE COST AT PEPSI 
    Majeed, Sajid Reg # 22998 (Bahria University Karachi Campus, 2014)
    Purpose: - This research is aimed at finding out whether the role and the usage of internet have any impact on the overall mechanism of Supply Chain Management. The study figures out the impact of the information technology ...

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