Thesis/Dissertation Repository Karachi Campus: Recent submissions

  • FACTOR AFFECTING THE STOCK MARKET IN PAKISTAN 
    Shehzadi, Kanwal (Bahria University Karachi Campus, 2013)
    This research paper highlights that how factors are affecting the stock market of Karachi Stock Exchange. There are number of factors that are affecting the Karachi stock exchange but I am taking very few of them like ...
  • TRAINING & DEVELOPMENT AT PAK-ARAB REFINERY LIMITED 
    Mirza, Dania Reg # 16337 (Bahria University Karachi Campus, 2013)
    The thesis analyzes the Training & Development practices adopted by Pak Arab Refinery Limited. The research paper initiates from documenting the information about the subject i.e. Training & Development followed by a ...
  • CUSTOMER ACCEPTANCE DETERMINANTS FOR ISLAMIC BANKS IN PAKISTAN 
    Ahmed, Saad Reg # 11449 (Bahria University Karachi Campus, 2013)
    Purpose - The main purpose of this paper is to report a study into: the determinants affecting a customer’s decision to patronize Islamic banking in Pakistan. Design/methodology/approach - In this research data was ...
  • KARACHI HOUSE WIVES' PERCEPTION TOWARD PRECOOKED MEAL FOOD QUALITY AS AN ALTERNATIVE TO HOUSE COOKED MEAL 
    Anjum, Tahira Reg # 20382 (Bahria University Karachi Campus, 2013)
    Life style of people changes, living standard raises, and people adopts west culture especially in food such as Thai, Italian, Indian, Chinese etc food are liked by people. No doubt, these foods have changed two habits ...
  • EFFECT OF INTERACTION BEHAVIOR ON PATIENTS SATISFACTION FROM DIFFERENT SEGMENTS 
    Irfan, Muhammad Reg # 20406 (Bahria University Karachi Campus, 2013)
    The aim of this paper is to evaluate how patients' loyalty, and confidence in their physicians, is impacted by doctors' relationships activities, namely, listening to and explaining activities. Main information was ...
  • IMPACT OF INFORMATION TECHNOLOGY ON INTERNAL SUPPLY CHAIN MANAGEMENT: ANANALYSIS OF RETAIL INDUSTRY OF KARACHI 
    Dar, Fahad Amin (Bahria University Karachi Campus, 2013)
    In this study, I seek to better understand the value of information technology (IT) in supply chain context. Grounded in the resource-based theory in conjunction with transaction cost economics, I developed a conceptual ...
  • FACTORS CONTRIBUTING TOWARDS THE FAILURE OF TAPAL ICE TEA IN KARACHI AMONG YOUTH 
    Nida Reg # 20370 (Bahria University Karachi Campus, 2013)
    From the dimmest of history when around 2727 B.C. a few leaves of a wild shrub tea blew into the royal bowl of boiling water being shipped by the legendary Emperor Shah Nun, known as the Divine Husbanded as well as a ...
  • INDIA AS A EMERGING ECONOMIC SUPER POWER 
    Ali, Muhammad Abid (Bahria University Karachi Campus, 2013)
    India, now become the most famous country in terms of many sector now a days and the scale of its success increases as the time passing on. This report mostly focuses on its economic side development and achievement ...
  • CELEBRITY ENDORSEMENT AND ITS IMPACT ON BUSINESS PERFORMANCE 
    Jamal, Muhammad Akif Reg # 11576 (Bahria University Karachi Campus, 2013)
  • INCREASING TREND OF SOCIAL MEDIA MARKETING FOR BRAND ACTIVATION 
    Iftikhar, Mehwish Reg # 11571 (Bahria University Karachi Campus, 2013)
    This research study is about the increasing trend of social media marketing for brand activation of products and services which a company offers. This research study also analyzes and explores that most of the organization ...
  • ASSET MANAGEMENT COMPANIES AND THEIR FUTURE 
    Malik, Abdul Basit Reg # 11503 (Bahria University Karachi Campus, 2013)
    The AMC companies are making profits especially in the Middle Eastern market while growth in the American and Canadian markets has been a little bit slow. On the other hand, Asia is becoming a hub of AMC and investment ...
  • LOCALIZATION... WORTH A TRADE OFF IN PAKISTAN 
    Alam, Hafiz Umar Aftab Reg # 20349 (Bahria University Karachi Campus, 2013)
    The topic addressed by this study is of the current circumstances of supporting industries in Pakistan’s machinery sector, in particular to their development in weaponry and shipbuilding for the industries of Pakistani ...
  • ROLE OF MICROFINANCE IN POVERTY REDUCTION 
    Malik, Zian Iffat Reg # 14262 (Bahria University Karachi Campus, 2013)
    Microfinance is considered to be a very effective tool in reduction of poverty because many people think that it is an inexpensive tool in reduction process. Microfinance has shown the considerable amount of diversity which ...
  • EMPLOYEE BRANDING AND IT’S IMPACT ON BUSINESS 
    Sibtain, Ammar Nazar Reg # 18918 (Bahria University Karachi Campus, 2013)
    This research is based on how employee branding plays its role in identifying and achieving the business goals. Globalization has paved way for significant changes in the business and corporate practices and it has ...
  • SUCCESSFUL PERFORMANCE MANAGEMENT SYSTEM A CASE STUDY OF PAKISTAN STATE OIL 
    Channa, Kanwal Safdar Reg # 22977 (Bahria University Karachi Campus, 2013)
    Performance Management System is an important factor that can motivate employees and transform their talent into a strategic business advantage by providing them ongoing coaching and feedback, if they obtain a minimal ...
  • "IMPACT OF CONTEMPORARY FACILITIES ON EMPLOYEES MOTIVATIONAL LEVEL” 
    Ba-Yunus, Muhammad Uzair Reg # 10554 (Bahria University Karachi Campus, 2013)
    This era is the combination of different employee's compensation facilities. Money isn't the sole rational motive to retain individuals for extended amount of your time, as they get some luxury, fun & journey and ...
  • CSR ACTIVITIES AS A TOOL FOR VALUE CREATION 
    Usmani, Umna Reg # 20384 (Bahria University Karachi Campus, 2013)
    The purpose of this research is to examine the importance of CSR for an organization as well as the customers of that organization. This research includes sample size of 50. The company chosen for this study is MOBILINK. ...
  • EFFECTIVE STRATEGIC MARKETING OF ISLAMIC BANKS ” STRATEGIC PROMOTIONS OF ISLAMIC BANKS 
    Siddiqui, Muhammad Asif Reg # 30529 (Bahria University Karachi Campus, 2013)
    Islamic banking industry is operating from few years in Pakistan and it is marketing share is increasing year on year basis but not so much effective we tried to find out why islamic banking is not working effectively in ...
  • IMPACT OF SOCIAL NETWORKING ON CUSTOMER LOYALTY 
    Shah, Komal Reg # 11393 (Bahria University Karachi Campus, 2013)
    The thesis is dealing with social networking and the marketing activities related in business to consumers segment that is B2C.the research is dedicated to relation between customer loyalty and its impact on sales of ...
  • ACCEPTANCE FEASIBILITY OF REPLACEMENT OF CASH TRANSACTIONS BY CASHLESS TRANSACTIONS TO COUNTER ECONOMIC SABOTAGE OF COUNTERFEIT CURRENCY IN PAKISTAN 
    Ahmed, Fahad Reg # 10515 (Bahria University Karachi Campus, 2013)
    The main purpose of this study is to assess and analyze the circulation of counterfeit currency in an economy as a means of economic sabotage and in light of that evaluating the acceptance feasibility of replacement ...

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