Thesis/Dissertation Repository Karachi Campus: Recent submissions

  • CORPORATE GOVERNANCE IMPACT ON CAPITAL STRUCTURE 
    Rauf, Monazza Reg # 20356 (Bahria University Karachi Campus, 2013)
    The aim of this research is to analyze the impact of corporate governance on capital structure of Pakistani firms. The sample include in this research consist of 30 companies. Ordinary least square method of regression ...
  • EFFECTS OF BRAND EQUITY ON THE CONSUMER BUYING BEHAVIOR: CASE OF MARKS & SPENCER 
    Farhan, Muhammad Umair Reg # 24192 (Bahria University Karachi Campus, 2013)
    Marks and Spencer Pic. (commonly known as M&S) is one of the well-known UK retailer focused on selling of clothing, home product and food, which has more than 700 retail outlets, customer means the people who are engaged ...
  • IMPACT OF DEBT ON PERFORMANCE OF NATIONAL BANK OF PAKISTAN 
    Ahmed, Furrukh Reg # 8064 (Bahria University Karachi Campus, 2013)
  • IMPACT OF ENTREPRENEURSHIP EDUCATION ON STUDENTS’ INCLINATION TOWARDS BECOMING AN ENTREPRENEUR 
    Ghani, Muhammad Ammar Reg # 10398 (Bahria University Karachi Campus, 2013)
    Purpose - In any organization the role of leader is as important as the functions of the organization itself. There is no restriction on the growth of any particular organization under the right leadership. It is the right ...
  • DETERMINANTS OF DIVIDEND PAYOUT OF OIL & GAS SECTOR OF PAKISTAN 
    Saeed, Jawad Reg # 18912 (Bahria University Karachi Campus, 2013)
    This study analyzes the factors that have a major impact on dividend payout of Oil and Gas sector of Pakistan by taking the sample of five listed companies on Karachi Stock Exchange. The data gathered is from year 2007 ...
  • HOW FROZEN FOODS (READY TO COOK) ITEMS HAVE CHANGED THE LIFESTYLE OF WORKING CLASS WOMEN IN KARACHI 
    Sarwar, Noman Reg # 13019 (Bahria University Karachi Campus, 2013)
    Frozen foods have provided a great relief for convenient oriented people, its time saving attribute and ability of sustaining for longer duration has made many lives easy and comfortable. Those who are very busy in ...
  • ROLE OF MICROFINANCE IN THE DEVELOPMENT OF PAKISTAN'S ECONOMY 
    Ullah, Atta (Bahria University Karachi Campus, 2013)
    Microfinance has a potential market of 1.8 billion people in the world and it is a best tool for poverty alleviation and to make financially powerful to people. Poverty is the key challenge facing by the world and eradiating ...
  • COMPARATIVE ANALYSIS OF T&D PRACTICES AT NATIONAL FOODS AND UNILEVER 
    Rafi, Farah Reg # 20345 (Bahria University Karachi Campus, 2013)
    Organizations in today’s world have become more demanding. Now it doesn’t depends on the nature of work the organization has weather it is a high tech organization or a manufacturing concern all view training and ...
  • INCENTIVES CAUSE BACKFIRE 
    Memon, Saima REg # 19143 (Bahria University Karachi Campus, 2013)
    Today we are facing the huge problems of multinational companies having different cultural values and what they can do to overcome such issues related to demotivation of their employees caused due to irregularities in ...
  • INCREASING TREND OF YOUTH TOWARDS FAST FOOD IN KARACHI 
    Aftab, Komal Reg # 20352 (Bahria University Karachi Campus, 2013)
    Previously in the olden days women spent great amount of time to cook the fresh food for their families but due to the changing trend and influence of western culture, consumption of fast foods has become a status ...
  • GENDER DISCRIMINATION IN BANKING INDUSTRY OF PAKISTAN 
    Shaikh, Faiza Reg # 9724 (Bahria University Karachi Campus, 2013)
    Gender equality in the workplace is an ever evolving area and does not happen in a vacuum. The issues in the workplace are only one part of a much larger atmosphere of different, often unequal, treatment of personalities ...
  • The Effect of organizational change on behavior of current consumer of HBL 
    Yasmin, Farzana Reg # 22935 (Bahria University Karachi Campus, 2013)
    This thesis is on the “Effect of organizational change on the behavior of current consumers of HBL- A case study on Habib Bank Limited.” Habib Bank Limited had undergone organizational changes in the last few years. This ...
  • MEASURING EFFECTIVENESS OF THE ANTI-SMOKING CAMPAIGNS 
    Siddiqui, Hamd Shakeel Reg # 11546 (Bahria University Karachi Campus, 2013)
    In this essay we will discuss different social marketing campaigns especially antismoking campaigns. As we all know that is cigarette advertisement is banned throughout the world and its consequences are fully recorded and ...
  • ENTREPRENEURIAL MINDSET IN FEMALES OF KARACHI 
    Fatima, Syeda Sahar Reg # 20381 (Bahria University Karachi Campus, 2013)
    The following study is basically conduct to gauge this phenomenon that either in Pakistan, especially in the business hub of the country named Karachi adopts a fast growing new concept of business world called as Female ...
  • IMAPACT OF MARKETING EFFORTS BY TELENORAND UFONE IN TELECOM INDUSTRY 
    Sharif, Muhammad Umar (Bahria University Karachi Campus, 2013)
    Telecom industry in Pakistan plays a major role in economic growth. It breaks the monopoly of Pakistan Telecommunication and build a robust network infrastructure due to which improved and smart communication came into ...
  • CONSUMER BEHAVIOUR REGARDING PURCHASING DECISION OF ORGANIC FOOD 
    Khatoon, Safia Reg # 14366 (Bahria University Karachi Campus, 2013)
    This study is focused on the understanding of the consumer behaviour towards organic food, as regardless of the obvious benefits that come attached with organic food, conventional food or as it is technically known; ...
  • A STUDY ON THE IMPACT OF CELEBRITY ENDORSEMENT ON HOUSEWIVES BUYING BEHAVIOR WHILE PURCHASING TETRA MILK PACK IN KARACHI 
    Inayat, Amna Reg # 20337 (Bahria University Karachi Campus, 2013)
    The purpose of the study is to ascertain the impact of celebrity endorsement on the housewives buying behavior while purchasing tetra milk pack in Karachi. In this study we are focusing on the buying behavior of household ...
  • COMPETITIVE ANALYSIS - MARKETING TOOLS ADOPTED BY LEADING FMCG’S IN PAKISTAN 
    Hasan, Hamna Reg # 18938 (Bahria University Karachi Campus, 2013)
  • THINKING OF YOUTH WHETHER THEY WANT TO BECOME ENTERPRENEUR OR NEED A JOB 
    Sarika Reg # 20375 (Bahria University Karachi Campus, 2013)
    There are many good reasons to promote entrepreneurship among young people. While caution should be exercised so that entrepreneurship is not seen as a 'mass' or wide-ranging solution which can cure all society's social ...
  • ANALYZE THE PERFORMANCE OF INBOX BUSINESS TECHNOLOGY IN IT SERVICES OF PAKISTAN 
    Yousuf, Maryam Reg # 7902 (Bahria University Karachi Campus, 2013)
    The purpose of this study is to highlight the performance of the Inbox Business Technology in the field of IT services in Pakistan. The data for this research has been gathered through the feedback and responses of the ...

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