Purpose The purpose of this research is to examine the impact of digital marketing communication on the customer purchase behavior by going through a buying decision process of restaurant selection. Methodology & ...

Purpose: The purpose ofthis research is to study the impacts of celebrity endorsements on consumer buying intentions towards promoted products. This research will help the companies to understand the effectiveness of ...

Purpose The purpose of this research is to find the awareness level of information security among the employees of banking sector in Karachi. Banking sector is considered as one of the most fragile sector in terms of ...

This research study provides a clear picture that Religious, Economic and Socio Psychological are those influencing factors that Skewed corporate customers from conventional banking towards Islamic banking. The global ...

This research focuses on the recruiting and selecting individuals for employment in pharmacy industry; review various tools and techniques in recruitment and selection performing in Pakistan and how psychometric testing ...

Purpose The main aim behind doing this research work is to gather and extensive and authentic information about emerging pattern of impulse buying. As the retail industry is growing rapidly, it becomes very necessary ...

The purpose to undertake this research was to ascertain the impact of risks which affect Online Shopping Behavior. Online shopping in today’s modern world has become a reality and it has proved to be a virtual shopping ...

Objective: The study investigated the impact of green human resource management on green supply chain management in the manufacturing sector of Pakistan, whereas also analyzed the moderating effect of employees' resistance ...

Purpose- The aim ofthis study is to examine and study the connection between organizational variables (i.e. top management support, enterprise-wide communication, user training and education) how they relate to one another ...

About the financial soundness of banks around the world with many countries still suffering the backlogs of this crisis. The continuous emergence of such crises at both national and international levels increases governments’, ...