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Browsing Thesis/Dissertation Repository Karachi Campus by Subject "relationship marketing, relationship quality, customer retention, pharmaceutical sector."
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Anwer, Muhammad Hasan Reg # 40262
(Bahria University Karachi Campus, 2016)
Purpose: The major aim of this study is to analyze the effect of relationship marketing factors on customer retention through relationship quality in the pharmaceutical business sector of Brookes pharmaceutical Pvt. Ltd. ...