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Browsing Thesis/Dissertation Repository Karachi Campus by Subject "anthropomorphic brand character relevance, anthropomorphic brand character expertise, anthropomorphic brand character nostalgia, brand experience, anthropomorphic brand character trust, attitude towards brand."
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Sehbai, Rija Reg # 25215
(Bahria University Karachi Campus, 2017)
Purpose: The purpose of this study is to evaluate the influence of anthropomorphic brand
character on brand trust and brand attitude in Pakistani context. As we know that now a days
advertisements and promotion are at ...