Browsing Thesis/Dissertation Repository Karachi Campus by Subject "Sales Promotion, Consumers Buying Behavior, FMCG, Karachi"

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Browsing Thesis/Dissertation Repository Karachi Campus by Subject "Sales Promotion, Consumers Buying Behavior, FMCG, Karachi"

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  • IMPACT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR IN FMCG 
    Afzal, Irsa Reg # 22975 (Bahria University Karachi Campus, 2014)
    Purpose— The purpose of the research was to find out whether the sales promotions have an impact on consumers buying behavior or not, and if it is an effective strategy, than which promotional tool is highly influential. ...

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