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Browsing Thesis/Dissertation Repository Karachi Campus by Subject "Repurchase intention, Post Purchase Dissonance, Emotional BrandAttachment, Alternative Attractiveness, Trust, Customer Expectations"
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Siddiqui, Ramsha Reg # 43463
(Bahria University Karachi Campus, 2022)
Purpose
This research was conducted to examine the impact ofemotional brand attachment, alternative
attractiveness, trust on the brand, expectations from the brand and post purchase dissonance
on repurchase intention ...