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Browsing Thesis/Dissertation Repository Karachi Campus by Subject "Pandemic, social media consumer behaviors, personal & hygiene products."
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Ummar, Ujala Reg # 73311
(Bahria University Karachi Campus, 2022)
Purpose: This exploratory research examines how the COVID-19 outbreak increased social
media marketing tactics among Pakistani consumers. Prior research on the impact of a
pandemic has mostly focused on preventive health ...