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Browsing Thesis/Dissertation Repository Karachi Campus by Subject "E-marketing, Mobile Marketing, Online Dealers, Sales promotion, Marketing activities, ATL Activities, BTL Activities, Consumer Purchase Behavior."
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Masood, Ayesha Reg # 28672
(Bahria University Karachi Campus, 2017)
Purpose: The fundamental aim of conducting this study is to explore the impact of E-Marketing,
Mobile Marketing, Online dealers and Sales promotion on consumer purchase behavior. The
secondary aim of the study is to ...