IMPACT OF THE SOCIAL MEDIA BRANDING ON THE PURCHASE INTENTION OF THE CONSUMER IN PAKISTAN

dc.contributor.author	FATEH MOHAMMAD SHAIKH, Reg # 20145
dc.date.accessioned	2017-11-22T06:39:02Z
dc.date.available	2017-11-22T06:39:02Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/4999
dc.description	Supervised By Naveed Naseem	en_US
dc.description.abstract	Purpose: The aim of this research thesis study is to understand the impact of the social media branding of the consumer and personal goods industry on the purchase intention of the consumer in Pakistan and highlighted the success factor and areas of improvement in the area of study.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;538
dc.subject	Social Media, Brand, Purchase Intention, Brand equity	en_US
dc.title	IMPACT OF THE SOCIAL MEDIA BRANDING ON THE PURCHASE INTENTION OF THE CONSUMER IN PAKISTAN	en_US
dc.type	Thesis	en_US