STRATEGIES FOR PAKISTAN TEXTILE INDUSTRY TO SUSTAIN THE BUSINES

Abstract

> Purpose: The purpose ofthis research is to explore the challenges faced by Pakistan Textiles industry as a developing market from Multinational Companies of Bangladesh, China & India. To find out the suitable strategies and policies which will adopted by the executives & managers ofthis industry to counter these challenges. > Method: In this study qualitative data is used that is collected through unstructured interview and questioners have been used to have desired findings. > Findings & Conclusion: From findings that internal problems of Pakistan textiles industry such as energy crisis, increase in input cost, political volatility, investment return is very low are the core problems of this business. To cope up these challenges, their strategic tactic should be Collaboration in product growth and strategic alliance with attacking companies. > Recommendation for Future Study: This study is focused on the challenges faced by Pakistan Textiles Industry. For the future readings study can be completed to find out the strategies for the companies from Pakistan Textiles industry to done the business in global market and how these firms can enter in Global Market with presence of other multinational companies ofthe vvoild.