Abstract:
> Purpose:
The purpose ofthis research is to explore the challenges faced by Pakistan Textiles industry as a
developing market from Multinational Companies of Bangladesh, China & India. To find out the
suitable strategies and policies which will adopted by the executives & managers ofthis industry
to counter these challenges.
> Method:
In this study qualitative data is used that is collected through unstructured interview and
questioners have been used to have desired findings.
> Findings & Conclusion:
From findings that internal problems of Pakistan textiles industry such as energy crisis, increase
in input cost, political volatility, investment return is very low are the core problems of this
business. To cope up these challenges, their strategic tactic should be Collaboration in product
growth and strategic alliance with attacking companies.
> Recommendation for Future Study:
This study is focused on the challenges faced by Pakistan Textiles Industry. For the future
readings study can be completed to find out the strategies for the companies from Pakistan
Textiles industry to done the business in global market and how these firms can enter in Global
Market with presence of other multinational companies ofthe vvoild.
