Abstract:
Aim of StudyrThe aim of this study is to identify the impact of impulsive buying on
consumer buying behavior. Main endeavor of theresearch is to recognize the contact of
window display taking placeonconsumers buying behavior second aim would be to identify
impact of income level of consumer on consumer buying behavior third aim is to identify the
impact ofimpulsive attitude on consumer buying behavior.
Research Methodology: The research was conducted on the basis of convenience sampling
technique. The data was collected on the basis of convenience from the customers. Sample
size is 300; data was collected with the help on close ended questionnaire. For data collection
three independent variables were identified i.e. window display, income level of customer
and impulsive buying nature of the customer and their impact on customer buying behavior
was analyzed.
Research Findings: The result ofthe study demonstrates that hereilis a considerable impact
of aspects of impulsive buying on customer buying behavior. For this research three variables
were identified and three hypothesis were made, according to analysis of data all three
hypothesis were accepted which shows that there is a significant impulsive buying on
customer buying behavior.
Significance of the research: This research shows the brighter sight of the aspect of study.
This research has shown the importance of different factors that is useful for the organization
in terms of customer buying behavior. This study has highlighted the importance of window
display as an important element in customer buying behavior.
