INFLUENCE OF TETRA PACKING ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY ON MILK INDUSTRY IN PAKISTAN

dc.contributor.author	ZAHID AHMED, Reg # 29103
dc.date.accessioned	2017-11-22T04:30:32Z
dc.date.available	2017-11-22T04:30:32Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/4957
dc.description	Supervised By Naveed N. Siddqui	en_US
dc.description.abstract	The main aim of this research is to conduct a study to analyze the effect of marketing strategy over consumer behavior of tetra pack milk in Pakistan. Methodology/sample- The study involved use of questionnaires filled by 350 respondents and is taken for analysis. To analyze the data, Regression, ANOVA and Correlation tests were applied. The data is collected from primary source that is questionnaire.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;520
dc.subject	The main aim of this research is to conduct a study to analyze the effect of marketing strategy over consumer behavior of tetra pack milk in Pakistan.	en_US
dc.title	INFLUENCE OF TETRA PACKING ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY ON MILK INDUSTRY IN PAKISTAN	en_US
dc.type	Thesis	en_US