| dc.contributor.author | ARSALAN SIDDIQUI, Reg # 19455 | |
| dc.date.accessioned | 2017-11-22T04:26:47Z | |
| dc.date.available | 2017-11-22T04:26:47Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/4955 | |
| dc.description | SUPERVISED BY NAVEED SIDDIQUI | en_US |
| dc.description.abstract | Aim of this study is to find out the impact of brand image on customer satisfaction case study of camera industry in Pakistan. Data was collected to find out the impact of independent variable (brand image) over dependent variable that is customer satisfaction. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Bahria University Karachi Campus | en_US |
| dc.relation.ispartofseries | MBA;519 | |
| dc.subject | customer satisfaction, favorability, uniqueness, strength | en_US |
| dc.title | IMPACT OF BRAND IMAGE ON CUSTOMER SATISFACTION CASE STUDY OF CAMERA INDUSTRY IN KARACHI | en_US |
| dc.type | Thesis | en_US |