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IMPACT OF BRAND IMAGE ON CUSTOMER SATISFACTION CASE STUDY OF CAMERA INDUSTRY IN KARACHI

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dc.contributor.author ARSALAN SIDDIQUI, Reg # 19455
dc.date.accessioned 2017-11-22T04:26:47Z
dc.date.available 2017-11-22T04:26:47Z
dc.date.issued 2015
dc.identifier.uri http://hdl.handle.net/123456789/4955
dc.description SUPERVISED BY NAVEED SIDDIQUI en_US
dc.description.abstract Aim of this study is to find out the impact of brand image on customer satisfaction case study of camera industry in Pakistan. Data was collected to find out the impact of independent variable (brand image) over dependent variable that is customer satisfaction. en_US
dc.language.iso en en_US
dc.publisher Bahria University Karachi Campus en_US
dc.relation.ispartofseries MBA;519
dc.subject customer satisfaction, favorability, uniqueness, strength en_US
dc.title IMPACT OF BRAND IMAGE ON CUSTOMER SATISFACTION CASE STUDY OF CAMERA INDUSTRY IN KARACHI en_US
dc.type Thesis en_US


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