STRATEGIES FOR PAKISTAN TEXTILE INDUSTRY TO SUSTAIN THE BUSINES

Abstract

Purpose: The purpose of this research is to explore the challenges faced by Pakistan Textiles industry as a developing market from Multinational Companies of Bangladesh, China & India. To find out the suitable strategies and policies which will adopted by the executives & managers of this industry to counter these challenges. > Method: In this study qualitative data is used that is collected through unstructured interview and questioners have been used to have desired findings. > Findings & Conclusion: From findings that internal problems of Pakistan textiles industry such as energy crisis, increase in input cost, political volatility, investment return is very low are the core problems of this business. To cope up these challenges, their strategic tactic should be Collaboration in product growth and strategic alliance with attacking companies.