Thesis/Dissertation Repository Islamabad Campus: Recent submissions

Now showing items 681-700 of 6592

The Role of Influencer’s Credibility, Congruence, Content Quality, and Brand-Fit on Consumer’s Purchase Intention

Kainaat Ijaz, 01-321231-017 (Business Studies, 2024)

In today's digital era, social media influencer marketing has become a powerful tool for brands to connect with consumers and drive purchase intentions. This research explores the role of influencer characteristics – ...
Investigating the Influence of Social Media Marketing on Brand Loyalty of Consumer Buying Intentions with the Mediating Effect of Customer Satisfaction via the Fast-food Industry, Pakistan

Hafsa Ishtiaq, 01-321231-013 (Business Studies, 2024)

This research aims to find out the impact of user-generated content on brand perception and purchase intention in digital marketing in Pakistan. The moderating role was analyzed in terms of consumer characteristics and ...
Social Media Influencers or Celebrities : Role of Social Identification in Promoting Green Purchase Intentions

Momina Zafar, 01-222222-009 (Business Studies, 2024)

This research examines the impact of endorser familiarity on green purchase intentions, exploring how different types of endorsers—celebrities and social media influencers—affect consumer behavior through the lenses of ...
The Impact of User-Generated Content on Brand Perception and Purchase Intention : A Study of Digital Marketing in Pakistan’s Apparel Industry

Ayesha Saeed, 01-321231-007 (Business Studies, 2024)

This research aims to find out the impact of user-generated content on brand perception and purchase intention in digital marketing in Pakistan. The moderating role was analyzed in terms of consumer characteristics and ...
Building Trust and Security in a Digital Banking Environment: Customer Perceptions of Security Risks in Digital Banking and How Marketing Campaigns Can Address These Concerns and Promote Trust

Muzammal Abbas, 01-322222-021 (Business Studies, 2024)

This research investigates the intricate interplay between digital security measures, customer perceptions of security risks, and the development of effective marketing campaigns within the digital banking sector in Islamabad ...
Antecedents Of Employability In the Banking Sector

Habiba Qazi, 01-221231-016 (Business Studies, 2024)

The idea of employability in the financial business is unpredictably affected by individual characteristics, corporate practices, and external factors. The powerful idea of employability is inspected in this proposition, ...
The Impact of Macro Instagram Influencer Marketing on Customer Buying Behavior : A Study of Smart Watches in Islamabad City

Sara Haque, 01-322222-029 (Business Studies, 2024)

This study aims to explore how Macro Instagram influences marketing influences customer buying behavior, specifically within the smartwatch market in Islamabad. Grounded in Social Influence Theory, which emphasizes the ...
Impact of Digital Transformation on Business Performance in Pharmaceutical Sector of Pakistan

Sumayya Zafar, 01-322222-046 (Business Studies, 2024)

This study investigates the impact of digital transformation on business performance within the pharmaceutical sector, with a focus on the utilization of Industry 4.0 technologies such as Big data, Cyber-physical systems, ...
Impact of Artificial Intelligence on Consumer Experience and Purchase Intention in Pakistan's Food Delivery Services

Romail Oubaid, 01-322222-023 (Business Studies, 2024)

This research examines the impact of artificial intelligence (AI) on consumer experience and purchase intention in Pakistan's food delivery services. The study aims to analyze how AI technologies influence customer ...
Can Social Media Influencer Effect Consumer Purchase Intention: A moderated mediation model of Influencer’s Credibility and Brand Recognition

Sh. Aamir Masood, 01-322222-030 (Business Studies, 2024)

The primary purpose of this research is to thoroughly investigate whether social media influencers can significantly affect consumer purchase intentions, employing a sophisticated moderated mediation model that incorporates ...
The Impact of Social Media Advertisement and Electronic word of mouth on Consumer Buying Behavior in Rawalpindi and Islamabad Restaurants

Syed Burhan Ali Kazmi, 01-221231-013 (Business Studies, 2024)

This study investigates the impact of social media advertising (SMA, electronic word-of-mouth (EWOM), online ordering system (OOS), information accessibility (IA) on consumer buying behavior (CBB) in the Pakistani restaurant ...
China’s Foreign Policy towards Kazakhstan: A Case Study of Xi Jinping Leadership (2013-2022)

Fiza Waseem, 01-257221-005 (Humanaties and Social Sciences, 2024)

The foreign policy of China has a complex nature and has attracted a lot of interest in the dynamic field of international relations, particularly when it comes to China's neighboring countries. China’s relationship with ...
US Foreign Policy Towards Afghanistan : A Case Study of Biden Administration

Abdul Jabbar, 01-257221-001 (Humanaties and Social Sciences, 2024)

Bidcn's administration followed a rather tumultuous regime, replete with elaborate uncertainty regarding the Afghan peace process and the alleged involvement of the US in the said matter. Following the events of 9/ll, US ...
خلافتِ عمرؓ میں شورائیت اور اس کے اثرات (تجزیاتی مطالعہ)

Asad Ur Rehman, 01-259221-002 (Islamic Studies, 2024)

This research delves into the comprehensive exploration of "Shura-e-at," elucidating its conceptual framework, significance, importance, and fundamental characteristics. It examines the historical context of "Shura-e-at" ...
پاکستان میں نو مسلموں کو درپیش سماجی مسائل کی صورتیں اور معاشرتی رویہ

Asmara Bibi, 01-259221-003 (Islamic Studies, 2024)

This paper describes the social problems faced by the new-Muslims of Pakistan. Pakistan is an Islamic Republic Country where non-Muslim minorities are also part of the population. Preaching Islam is a significant responsibility ...
وبا ئی امراض کا تدارک : اسلامی تعلیما ت کیروشنی میں

Muhammad Hamzah Salfi, 01-259212-012 (Islamic Studies, 2024)

This research investigates epidemic disease prevention through Islamic teachings, focusing on Ilāj bi’l-Tadbīr (Regimental Therapy). Combining Islamic jurisprudence and medical literature, it assesses Islamic principles ...
India’s Emerging Role in Indo Pacific Region : Challenges for Pakistan Economy

Usama Nouman, 01-257221-013 (Humanaties and Social Sciences, 2024)

In recent years, there has been a growing spotlight on the Indo-Pacific region, which has become a hub of both strategic maneuvering and economic activity. India has stepped up its efforts to assert itself as a key player ...
Socio-Emotional Issues Encountered by Thalassemia Patient in Islamabad, Pakistan

Ayesha Ishtiaq, 01-251221-002 (Humanaties and Social Sciences, 2024)

The purpose of this study is to investigate the social and emotional difficulties that are experienced by families of thalassemia patients in Islamabad, Pakistan. The qualitative research that was conducted, served as the ...
Factors Prompting to Illegal Migration to Europe (An Ethnography Of Migrants and Their Families in Upper Punjab)

Sana Ghafoor, 01-251221-010 (Humanaties and Social Sciences, 2024)

A very ancient phenomenon, migration has been a part of human history for thousands of years. The process of illegal migration in Upper Punjab Pakistan's is depicted in this study. This is a highly widespread and quickly ...
From Books to Bots: An Anthropological Study of the Role of Artificial Intelligence (AI) In Higher Education System, Pakistan

Fariya Fatima Khan, 01-251221-005 (Humanaties and Social Sciences, 2024)

The landscape of education is changing drastically, shifting from conventional book-based learning methods and towards the inclusion of artificially intelligent bots. Chatbots or bots, also known as conversational agents ...

Now showing items 681-700 of 6592

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