This research paper analyzes the impact of financial leverage on shareholder returns in Pakistan's real estate sector. This study considers the mediating role of cash holdings and the moderating effect of lending rates. ...

Current study aimed to assess the impact of digital financial literacy on behavioral intention of adopting digital financial services in rural Sindh. This study used digital financial literacy, access to digital infrastructure, ...

The aim of current study was to assess the young customers’ behavioral dynamics between usage intentions and the mobile banking channels in Pakistan. Perceived usefulness of mobile banking, trust in mobile banking security, ...

In this consistently developing competitive higher educational outlook, understanding the affect of general customer service quality on students' fulfillment and reliability is the key to standout in the sector. Measuring ...

This thesis investigates the role of color in packaging, marketing, and branding within the Pakistani market. The aim is to explore how different colors influence consumer behavior, brand perception, and purchasing decisions. ...

The study investigates the impact of user-centric strategies on purchase decisions in the clothing market, with a focus on the mediating role of customer brand engagement. Using a quantitative descriptive technique, ...

This research investigates the intricate interplay between ethical leadership, employee job satisfaction, and the development of strong digital brand capabilities within the Pakistani telecommunications sector. The primary ...

This study investigates the impact of green marketing elements including green branding, green packaging, and green advertising on consumer behavior within the restaurant industry in Pakistan, with a particular focus on ...

The primary objective of this study was to explore the role of AI tools on consumer purchase intentions, through the mediating effect of consumer engagement. This investigation delved into how different AI functionalities, ...

The primary objective of this study was to explore the role of packaging attributes on consumer purchase intentions, both directly and indirectly, through the mediating effect of perceived quality, within the cosmeceutical ...