Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • "Impact Of Information Technology On The Working Behaviors Of Young Entreprenurers" 
    Imran Rafiq; Tahir Mahmood; Ibrar Ahmed; Faizan Ali (Bahria University Islamabad Campus, 2010)
    ABSTRACT This is a descriptive quantitative and hypothesis testing study conducted on the working behaviors of young entrepreneurs. The study focused on behavior of young entrepreneurs by showing the impact of information ...
  • "Comparison of The Credit Policies of The year 1997-2001 And 2002-2009, By The State Bank of Pakistan And Its Impact on The Performance of Banking Sector And The Economy." 
    Anam Butt (Bahria University Islamabad Campus, 2010)
    In this research study an attempt has been made to analyze the impact of the credit control policy by the State Bank of Pakistan during the year 1997 to 2001 and year 2002 to 2009, on the performance of the banking industry ...
  • Impact Of Service Quality On Customer Retention 
    Mohammad Shahid (Bahria University Islamabad Campus, 2010)
    Although important concepts and steps for service quality have been identified and might be many papers have been examined the relationship between service quality and customer retention in theirs own way. But this paper ...
  • "Effective Services Result in Customer Satisfaction and Customer Loyalty" 
    Zainab Ayaz (Bahria University Islamabad Campus, 2010)
    Satisfaction and loyalty with respect to product’s customers are the key drivers behind any products success. In our quest to prove this point we have conducted a project research on PTCL’s product – ‘Smart TV’. Smart TV ...
  • Lacoste: Brand Segmentation & Promotion Strategy Relaunch in Pakistani Market 
    Muhammad Harris; Amaan Tareen (Bahria University Islamabad Campus, 2009)
    Recently, Pakistani market has been viewed as an emerging market, which has attracted entry of new global brands along with local companies in a big way. Keeping in view that Pakistani market is brand conscious, these ...
  • CEO compensation The Influence Of foreign And Institutional Investors 
    Syed Qamar Abbas (Bahria University Islamabad Campus, 2010)
    The mandatory thesis on “Ceo Compensation” has been very beneficial to have practical exposure of how things really go in the market. Being a student this exposure provided me the best practical understanding of market. I ...
  • A Study of Customer Satisfaction Of Domestic Consumers Towards Air Blue 
    Ahmed Raza Khan (Bahria University Islamabad Campus, 2010)
    A Study Of Customer Satisfaction Of Domestic Consumers Towards Air Blue is a research oriented work, in which research work is carried out to examine How Air Blue is posing threat to all airlines including PIA in the ...
  • Determination Of Lucky Cement And DG Cement Stock Valuation 
    Muhammad Zeeshan Saleem; Fawaz Yazdani Dar (Bahria University Islamabad Campus, 2009)
    1.1. Project Background and Overview It is very important before starting a Project to know about the Industry and its factors which have direct and indirect influence on firms, because these indicators will help in this ...
  • Performance Evaluation at Bank Alfalah 
    Wafa Tariq; Maryia Munir; Numra Awan (Bahria University Islamabad Campus, 2010)
    The research report examines the affect of 180 degree evaluation on the work satisfaction of employees. 180 degree is the process by which employees are evaluated by only one person, usually his direct supervisor or manager. ...
  • Effects Of Employee Training And Development At Hashoo foundition 
    Javaid Akbar; Azeem Haider; Ejaz Khan; Shakeela Ajmal (Bahria University Islamabad Campus, 2010)
    ABSTRACT This descriptive research is conducted on Hashoo Foundation, intended to explore the concept of how training and development affects employee motivation, turnover and their job involvement. Among 80 employees ...
  • Sales And Marketing Strategy Analysis At IBM 
    Muhammad Awais Qureshi; Majid khan; Osama Izhar (Bahria University Islamabad Campus, 2010)
    Under the best of situations, marketing can be a daunting task. Competitive pressures are significant and in many cases this means that you have to do more with less. But in every economic slowdown there are always companies ...
  • Fazaia Colleges' Role In Educating Children Of Low Income Class 
    Waqas Waheed; Sara Rehman; Huma Khalid; Amina Bint-E-Zahid (Bahria University Islamabad Campus, 2010)
    The project highlights the most vital concerns, Fazaia School Board counteracts’ at the moment. The school network is working on a social agenda to accommodate the needy, which in turn is affecting the funding mechanism ...
  • IBEX- "Magazine Created To Highlight The Business Opportunities" 
    Raja Muhammad Saad; Muhammad Junaid; Muhammad Bilal Khalid; Umair Riaz satti (Bahria University Islamabad Campus, 2010)
    1.1 Background of the Research and the Opportunity 1.1.1 Opportunity In order the fill the information gap in the corporate sector of Pakistan, a business opportunity exists to fill the gap by starting a business ...
  • Training Evaluation Process Islamabad Serena Hotel 
    Rafia Aslam; Sidra Amjad; Saba Farooq (Bahria University Islamabad Campus, 2010)
    This Project is on the evaluation of training procedures and policies that are put into practice at Islamabad Serena Hotel and it begins with a brief introduction of the areas under focus of training of employees in Serena ...
  • Working Capital Management And Profitability An Empirical Analysis Of Listed Companies Of Cement Sector Of Pakistan 
    Hummaira Bibi (Bahria University Islamabad Campus, 2010)
    In this research, the relationship between working capital management and profitability has been explored, by selecting 12 cement companies of Pakistan listed on KSE, for the period of 5 years from 2005-2009. This study ...
  • The Impact Of Advertising & Price Promotions On Brand Equity 
    Muhammad Ali Bari; Muhammad Shahzad; Mohsin Akhtar Jaffery (Bahria University Islamabad Campus, 2010)
    In an extension of the research demonstrating the effect of marketing communications on consumer-based brand equity, the present study experimentally examines the effects of advertising and price promotion on consumer-based ...
  • Impact of effective brand management on brand equity of FnkAsia 
    Maria Iftikhar (Bahria University Islamabad Campus, 2011)
    This research has been conducted to deeply analyze the concept of Brand management and its effect of managing brand equity of FnkAsia. Brand management is not an old idea from a marketing perspective yet in Pakistan it has ...
  • Market Opportunity for Live Smart in poultry - egg industry of Pakistan 
    Alina Rana; Azbail Raja (Bahria University Islamabad Campus, 2011)
    The study analyses the information regarding the poultry industry which has been viewed from the Asian perspective. The subject has been fragmented in a sequential pattern, which begins from the worldwide perspective and ...
  • Comparative study of cash fund for profitabily, liquidity and risk with Pakistan invesrment bonds and AA rated banks term deposit 
    Muhammad Mohsin Ehsan (Bahria University Islamabad Campus, 2011)
    Pakistan is a developing country, and is making well progress in its financial market. In recent years, mutual fund has developed a new scope in the financial sector of Pakistan and has improved the profitability not only ...
  • Impact of motivation on employees satisfaction at Telenor Pakistan 
    Muhammad Jawad Abbasi; Fatima Hassan Malik (Bahria University Islamabad Campus, 2011)
    The heading of this particular project is ‘The Talking Companies: Discovering the Marketing, Services, and Branding of Telecomm Operators”. Other than providing basic knowledge regarding the background of Telecomm industry ...

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