Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • Launching an ATM services : a marketing program 
    Chanzab Ahmed, 01-220102-048; Shakeel Zafar, 01-220102-020; Syed Ali Abid Zaidi, 01-220102-010 (Bahria University Islamabad Campus, 2014)
    The purpose of doing this project is to make a feasible Marketing program Plan for the ATM service of Khushhali bank Limited, Which, Khushhali bank is going to launch in the first quarter of 2014, most probably in January. ...
  • Financial Problems Faced by Small & Medium Enterprises (SMEs) in Pakistan 
    Naeem Iqbal, 01-220102-040 (Bahria University Islamabad Campus, 2014)
    This study attempts to research the issues faced by the SMEs in accessing finances in order to grow and develop and play their role in development of the economy. This study concludes that SMEs are not maintaining good ...
  • Factors Influencing Consumer Choice in Retail Banking 
    Syed Zohair Hashmi, 01-221112-072 (Bahria University Islamabad Campus, 2013)
    Satisfaction, quality and loyalty are the three factors proven in the modern customer centric competitive arena. Higher the level of service quality the higher is the level of customer satisfaction. The financial ...
  • The Effect of Personality Traits and Types on an Employees Readiness for Change 
    Madeeha Tahir, 01-221112-039 (Bahria University Islamabad Campus, 2013)
    Change Management is a highly tricky and often unsuccessful process. People are not afraid of the change itself but are more resistant to the effect that it will have on them. They fear what the consequences of change ...
  • Impact of reward system on employee motivation 
    Momal Zara, 01-221121-044 (Bahria University Islamabad Campus, 2013)
    Even though numerous specialists have been directed to look at the impact of prize framework on representative inspiration at the working environment. In any case the past studies reflect that it is accepted that cash is ...
  • Impact of Transformation leadership on crises management of Banking Sector of Pakistan 
    Danish Farooq Awan, 01-221111-050 (Bahria University Islamabad Campus, 2013)
    This research study is about the impact of transformational leadership on crises management of banking sector of Pakistan.This research study also analyzes and explores the crises faced by the bank in their system, which ...
  • Investment alternatives and behavior of investors: Comparative study of HSBC and Askari investments in Islamabad sector 
    Hira Idrees, 01-221121-012; Saba Abid, 01-221121-045 (Bahria University Islamabad Campus, 2013)
    Financial institutions have gained huge market in the last few decades and are going to capture a lot in a near future. Therefore, this study aims to analyze the services rendered by these financial institutions to their ...
  • Comparison between Islamic banking and conventional banking to invent performance and customer satisfaction level 
    Naila Sardar, 01-221112-055 (Bahria University Islamabad Campus, 2013)
    The rationale of this study is to investigate and compare the performance of Islamic and conventional banking in Pakistan and to find out which of the banking streams is performing better than other and know about the ...
  • Transformational leadership, transactional leadership and its effects motivating the sales force at Habib bank limited 
    Ammar Ahmed, 01-221112-006; Muhammad Raza, 01-222102-007 (Bahria University Islamabad Campus, 2013)
    Leadership in any organization plays a vital role in achieving goals and objectives of the organization. In this regard, this study is aim to discus two leadership styles transformational leadership and transactional ...
  • Social media as a tool for the brand building of fashion boutiques among the youth of Pakistan 
    Raheel Jilani Butt, 01-221122-050 (Bahria University Islamabad Campus, 2014)
    We are living in a middle of global communication where the use of social media is becoming widespread for the individuals use. Companies are using social media to reach to the masses and deliver the information within ...
  • Servicescape and the perception of consumers towards restaurants and cafe's 
    Mohammad Ashraf, 01-221122-079 (Bahria University Islamabad Campus, 2014)
    A service industry is one of the booming businesses in this era and is gradually progressing at a pace that some are unable to catch up or grasp the concept that services are inevitably non static. Services tend to bring ...
  • Impact of microfinance on gender empowerment : a case of Rawalpindi/Islamabad 
    Christopher Peter, 01-220102-011 (Bahria University Islamabad Campus, 2014)
    Microfinance is one of the major source of Social and Economic Empowerment. Economic empowerment leads to Increase in Income, Savings and Employment Opportunities. Social Empowerment or particularly Gender empowerment ...
  • An analysis of oil and gas industry registered in Islamabad Stock Exchange (ISE) with perspects of risk and return 
    Muhammad Faizan Mirza, 01-220102-028 (Bahria University Islamabad Campus, 2014)
    This research paper is on the analysis of Oil and Gas Exploratory industry registered with Islamabad Stock Exchange. There are four companies in this industry and their risk and return analysis has been done through two ...
  • Comparative Study of Functions, Products and Financial Performance of Islamic Banks with Conventional Banks in Pakistan 
    M. Aadil Ahmad, 01-221122-045; M. Azhar Mughal, 01-221102-037; Muhammad Muneeb, 01-221102-040 (Bahria University Islamabad Campus, 2014)
    The structure of Islamic banking is working on the basis of Islamic ideology with distinctive and different characteristics. A number of Muslim leaders in the world were questioning for a very long time that how to implement ...
  • Influence of credit risk on project financing 
    Ahtasham Sarfraz, 01-120102-007; Faizan Ahmed, 01-120102-018; Zeeshan Ghafoor Janjua, 01-120102-088 (Bahria University Islamabad Campus, 2014)
    This project report is about influence of credit risk on project financing. We have selected SAIF Group of Companies as our organization for project. We have gathered financial data from SAIF Group and applied our research ...
  • The Determinants of Foreign Portfolio Investment in Pakistan 
    Afreen Hussain, 01-120102-004 (Bahria University Islamabad Campus, 2014)
    This paper contains the Regression Analysis of Foreign Portfolio Investment and its determinants particularly Gross Domestic Product and the Inflation Rate in the context of Pakistan. In the paper the detailed discussions ...
  • Social Media as a Catalyst to textile branding 
    Mahrukh Sheikh, 01-220102-021 (Bahria University Islamabad Campus, 2014)
    This study inspects the role of “social media” in “textile branding”. It suggests that social media strategies are very important these days for marketing anything. Social Media, which is a focal thought in this study, ...
  • Impact of inflation on banking sector in Pakistan 
    Munawar abbasi, 01-220102-037 (Bahria University Islamabad Campus, 2014)
    Inflation has dependably been a concern for the approach producers as it makes questionable matter in the economy that may unfavorably influence budgetary development. There for supporting noninflationary stable investment ...
  • Impact of social networking websites on recruitment 
    Saman Mushtaq, 01-221121-028 (Bahria University Islamabad Campus, 2013)
    The process of recruitment has become critical to the organizational success as obvious from many studies and researches carried out by various authors. The main purpose and the key objectives of this research study are ...
  • The impact of relationship marketing on customer satisfaction : a study of Nayatel, Pakistan 
    Anam Attaullah, 01-221122-004; Naila Hashmi, 01-221122-077; Muhammad Adnan Khan, 01-221122-033 (Bahria University Islamabad Campus, 2012)
    The main purpose of the present study was to explore the relationship between the relationship marketing (trust, commitment, communication and conflict handling) and the customer satisfaction in the Nayatel organization, ...

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