Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • Examining the Role of Consumer Beliefs on Consumer Attitude Towards Social Media Advertising 
    Abeera Babar, 01-222152-002 (Bahria University Islamabad Campus, 2017)
    This research talks about examining the role of consumer beliefs on consumers’ attitude towards social media advertising. The basic purpose of conducting this research was to know how different consumer beliefs have a ...
  • Comparative Financial Analysis of Fauji Cement Company Limited 
    Muhammad Imran Khan, 01-120041-010 (Bahria University Islamabad Campus, 2007)
    The project is on is “financial analysis of Fauji cement company Limited”. The project is on financial analysis of a cement company of Pakistan cement Industry. The performance of this company in recent years, its standings ...
  • Comparative Performance and Profitability of Selected Islamic and Conventional Banks in Pakistan 
    Muhammad Mukhtar Abbasi, 222012-016 (Bahria University Islamabad Campus, 2005)
    There is a general perception that the performance of Islamic banks is worse then conventional banks, in this study we measured the comparative performance and profitability of selected Islamic and conventional banks ...
  • Evaluation of the Factor that cause Teachers to leave the Profession 
    Maria Ishtiaq, 01-121061-032 (Bahria University Islamabad Campus, 2007)
    This paper presents the results of a study of teachers' perspectives on why do they leave the profession. Drawing on close-ended questionnaires, with a sample of 50 teachers (both permanent & visiting) of Bahria University ...
  • Working Capital Management at Kohinoor Textile Mills Limited and Taxila Cotton Mills Limited 
    Shahbaz Ahmed, 01-120042-042; Umair Ahmad, 01-120042-056; Usman Mehboob, 01-120042-055 (Bahria University Islamabad Campus, 2007)
    The present study is conducted to understand the concept of working capital management at Kohinoor Textile Mills Limited and Taxila cotton Mills. Calculate liquidity ratios relative to the working capital management and ...
  • Impact of Value Expression on the Purchase Intension of Counterfeit Products with Moderating Demographics in Breaking the Underdog Effect 
    Shirmeen Mehrukh, 01-222152-033 (Bahria University Islamabad Campus, 2017)
    The need for value expression has always been predominant in individuals, however recently the power of advertisements and social media has made the need for value expression and social adjustiveness more dominant. Hence, ...
  • Impact of Organizational Justice on Performance through the Element of Trust 
    Mehrunisa, 01-221161-056 (Bahria University Islamabad Campus, 2017)
    Employee’s trust influences the organizational performance and leads to the accomplishment of organizational goals and objectives within defined timeframe. Employees are considered as an asset for an organization and also ...
  • Evaluating Determinant of E_-Procurement that Aid in Supply Chain Performance : Case of Pharmaceutical Sector 
    Shehryar Ahmed, 01-221161-037 (Bahria University Islamabad Campus, 2017)
    Today, in the presence of highly competitive business environment the processes of electronic procurement play a very important role in any organization. Electronic procurement is very helpful for determining the actual ...
  • Satus of Organizational Commitment in Public Sector of Pakistan 
    Rashed Zafar, 01-222153-001 (Bahria University Islamabad Campus, 2017)
    This field study deals with the relationship of organizational commitment with the demographic variables like age, gender, experience, education, and nature of the public sector organizations. This pasture study was conducted ...
  • Creating the Value for Shareholders by (M&A's) Mergers and Acquisitions 
    Ansa Ghulam Khan, 01-120042-008; Ayesha Khadim, 01-120042-010; Muhammad Akbar, 01-120042-028 (Bahria University Islamabad Campus, 2006)
    This study examined the movement of announcement-associated stock prices for 18firms undertaking acquisitions and merging between 2000 and 2006. It found that the merging firms gain modestly positive abnormal returns around ...
  • The Need For E.Filling of Tax Returns in Pakistan. 
    Sadia Mehmood, 01-121052-022 (Bahria University Islamabad Campus, 2006)
    This research work is about the need for electronic filing of tax returns in Pakistan. Technology is having a profound impact on the world we inhabit and the ways we conduct our lives. Technology is affecting health care, ...
  • Impact of Restructured Risk Management System (RMS) on Small Investors in Karachi Stock Exchange 
    Muhammad Naqeeb, 01-220042-013 (Bahria University Islamabad Campus, 2007)
    Karachi Stock Exchange owes its origin to the dynamic group of leading businessmen and professionals of Karachi/Lahore/Islamabad region who conceived the idea of the establishment of the third bourse in the country so as ...
  • Comparative Analysis of Customer Relations Practices of Telecom Companies in Islamabad 
    Samina Khan, 222011-030 (Bahria University Islamabad Campus, 2005)
    This research Thesis 1S prepared by Ms. Samina Khan Under the supervision of Prof. Najeeb A Khan. The title of the research is "Comparative Analysis of Customer Relations Practices of Telecom Companies in Islamabad". This ...
  • Can Attitude Be Influenced by Advertising 
    Waseem Riaz, 01-121051-008 (Bahria University Islamabad Campus, 2006)
    This study was intended to find that can attitudes be influenced by advertising. To find this relation the study was directed towards both genders that is males and females, they were the respondents of this research. To ...
  • Analyzing the Marketing Strategy of J. Walter Thomson Asiatic to Strengthen the Advertising Industry of Pakistan 
    Amna Kamal, 01-121062-006; Faisal Javaid, 01-121062-015 (Bahria University Islamabad Campus, 2007)
    The human life in general and the business world in particular has been profoundly affected by the service industry. Today, Information technology and communication networking systems have revolutionalized the functioning ...
  • Appraisal at PC and Marriot 
    Nauman Haider, 120042-035 (Bahria University Islamabad Campus, 2009)
    Introduction, Pearl Continental Hotels, Marriott, Analysis of performance appraisal systems of Pearl Continental and Marriott.
  • Point of Sale 
    Tanvir Alam (Bahria University Islamabad Campus, 2008)
    Point of Sale is software which uses on any Sale Shops to increase the productivity. Point of Sale is designed to improve sales performance and effectiveness of Sales shop and provide the control to top management of the ...
  • A Detailed Analysis of the Privatization Commission 
    Shahrukh Ali Mirza, 111032-073 (Bahria University Islamabad Campus, 2007)
    The study, “A Detailed Study of the Privatization Commission ”, has been conducted by Shahrukh Ali Mirza. The author’s contribution to existing knowledge on the topic lies in the efforts put into the collection of information ...
  • Affect of Advertising on Female Buying 
    Syed Musa Raza, 111021-031 (Bahria University Islamabad Campus, 2007)
    This study was intended to find the effectiveness of advertising on buying behavior of females. To find this relation the study was directed towards an active segment that was females and they were the only respondents of ...
  • Gradual decline of Tangible Organizations and Scope of Virtual Organizations in Pakistan 
    Bisma Kayani, 111032-016 (Bahria University Islamabad Campus, 2008)
    This project aims to study the concept of virtual organizations in Pakistan. Most of the organizations in Pakistan are following the old patterns of work and there is little or no concept of decentralization. Pakistan is ...

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