Purpose: Reverse Logistics contributes to the environmental awareness, which involves all the process, preservation of the resources, goods and reducing the pollution created by the disposal of goods in the procedure. Solid ...

The objective of the study was to examine the effect of political Sensitive on performance of Mutual funds in Pakistan and Measuring the Tax. For the purpose secondary data collected from UBL commercial bank for a 6 year ...

Purpose:This study attempts to examine the relationship between the stock prices and macroeconomic variables that are the inflation rate, interest rate, exchange rate and gross domestic product in Pakistan. The four ...

Purpose/ Aim of the study:This research work is carried out with the objective to examine the relationship between Foreign Direct Investment and sectorial growth in Pakistan. The study identified three sectors, namely: ...

Purpose: The purpose of this research is to study the impact of In-store Logistics Performance on Consumers of Supermarkets in Pakistan. For the exploration and the analysis on this area of the research we have developed ...

The role of advertisements in edifying brand preferences and altering customer’s perception of the product value is well studied. Countless scholars have also broadly written on the impact of advertising to remind customers ...

The study examined the influence of firm created brand communications on brand equity with respect to Aaker Brand equity Model. The purpose of this research is to fill the gap in the discussion of the ways in which firm ...

The main aim of this study was to unearth the Effect of Social Media on political Marketing and how this concept works in Pakistani context. A lot of work on the given topic has been done in the West specially USA and UK. ...

The rationale of this study is to investigate the effect of interpersonal process effectiveness on the organizational performance also considering moderating role of motivation. In this study, the work performance in ...

The purpose of this research is to understand the purchase behavior of consumers influenced by user generated content the rationale was to represent the relationship between user generated content and consumer purchase ...