This study examines the impact of social media bnlnd building strategies on consumer purchase intensions in Pakistan. Primary data has been collected through structured questionnaire from customers of different restaurants ...

Purpose of Study This study was carried with aim to measure brand love for the users of Pakistan telecommunication services with respect to four factors including trust, service quality, word of mouth, and consumer knowledge ...

The relation between government borrowing and capital structure is very crucial, if the government borrows to invest in improving infrastructure, it may be able to overcome market failure and improve the productive capacity ...

The major intent of this study is to examine the impact of liquidity on firm profitability of fertilizer sector of Pakistan. Liquidity management and profitability both are necessary factors for business firms. Liquidity ...

This study examines the relationship between job autonomy, workload and job performance of teachers. Education being a critical element for advancement in Pakistan and increasing number of students and offered programs in ...

The basic aim of this research was to evolve the performance impact on manufacturing SME’s by implementing set of lean techniques. The studies examined the positive impact in delivery and operation performance areas through ...

Due to the advancement in technology and adaptability of smartphones increasing day by day. It became an opportunity for retailers to approach their customers through new marketing strategies which are related to smartphones. ...

Purpose:The study is based on the effect of invention of supply chain on its factors and organizational functioning. For exploration and analysis in this area of research, a theoretical framework has been made to explain ...

This study is to examine the impact of factors (planning, quality, sourcing, and time delivery) on supply chain management within furniture industry of Rawalpindi and Islamabad. In this study, our focus was mainly on ...

This study tests the impact of E-procurement technology usage on the procurement practices, procurement performance, and information sharing. This study has included E-procurement technology usage as an independent variable, ...