For a company, its customers matter a lot that is why it is important to satisfy and retain its customer. But it is as well important to reactivate the customer than to retain them. This study aims to explore the effects ...

The purpose of this research is to examine the effect of social media advertisement on the tourism satisfaction of Pakistan with affective image playing a mediating role. In this study, social media advertisement is ...

Purpose: This research work is carried out with the purpose to assess the influence of green supply chain management practices on pharmaceutical firms’ operational performance in Pakistan. The study through extensive ...

This study looks at the impact of corporate governance on real earning management and accrual earning management. The research takes into account 231 manufacturing firms of Pakistan. There was no financial firm included ...

Mobile banking is an emerging application of mobile commerce that could become an additional revenue source to both banks and telecom service providers. Empirical research on mobile banking in Pakistan is very limited due ...

Presently, in the manifestation of high competitive business environment supply chain management plays a dynamic role in context of any, firms. The concept of supply chain management is not new for management to process ...

Over the past few years, we have seen evolution in the world of internet as well as marketing. New buzzword is Data Science. Data science is all about using predictive models, complex machine learning algorithms and ...

The research paper studied the relationship between negative political advertisement and political decision making of millennials. Furthermore, it checked the mediating effect of affective commitment on the given relationship. ...

With the augmented use of social media, the brand pages have become a substantial contributor in empowering customers to willingly partake in providing feedback for development and collaboration with others that build ups ...

Purpose: The aim of this study is to find out the level of awareness and perception of Pakistani people towards Islamic banking and their reluctance towards its adoption. Pakistan is an Islamic state with great potential ...