Thesis/Dissertation Repository Islamabad Campus: Recent submissions

Now showing items 2861-2880 of 6604

Impact of Macroeconomic Determinants on Stock Market Returns: Evidence from Low and Middle Income Countries

Anum Khan, 01-397182-004 (Management Studies BUIC, 2020)

Investment decisions are strongly influenced by macroeconomic variables because variations in macroeconomic variables have different effects on stock markets relying on the economic conditions and policies of the world. ...
The Moderating Role of Firm Characteristics on the Linkage between Operating Free Cash Flows and Corporate Financial Performance (An Evidence of the Companies Listed At Psx)

Aqsa Suleman, 01-397191-005 (Management Studies BUIC, 2020)

this study sought to find out the influence of firm characteristics on the relationship between free cash flows and firm financial performance. specifically, the objectives of the study were two-fold: first, to establish ...
Does Stock Return Volatility Affect Capital Structure Decisions? Non-Financial Firms Analysis from Pakistan

Muhammad Shoaib Roomi, 01-397191-018 (Management Studies BUIC, 2020)

This study investigates the stock return volatility impact on capital structure choices of corporate firm managers using the non-financial firms’ data from 2013 to 2018. We measure capital structure by four leverage ...
Behavior in Bond Market: Conventional vs. Sukuk bonds

Sumbal Ishtiaq, 01-397191-023 (Management Studies BUIC, 2020)

The sukuk and conventional bonds have some characteristics that are similar to conventional bonds, so some people think both bonds are behave or act same way in the bond market. To examine the behavior of both bonds this ...
Investigating the Relationship Between Corporate Social Responsibility and Earnings Management: Evidence from Pakistan

Aamna Imtiaz, 01-397182-026 (Management Studies BUIC, 2020)

Based on stakeholder theory and the earnings management framework, we assume a positive connection between corporate social responsibility and earnings management. We argue that earnings management damages interests of the ...
Earnings Multiples and Accounting Frauds in Relation to Corporate Governance Mechanism

Muhammad Shayan, 01-397191-030 (Management Studies BUIC, 2020)

The core purpose of this research is to explore the causal influence among CG mechanism, accounting frauds and earnings multiple. For this purpose, board size, board meetings, audit committee size, audit committee meetings, ...
Risk Management Practices Followed by Islamic Banks of Pakistan

Jameel Subhani, 01-397181-004 (Management Studies BUIC, 2020)

The study is conducted to investigate an empirical analysis of risk management practices of Islamic banks in Pakistan, with objectives to find whether Islamic banks working in Pakistan are efficient enough in risk ...
Understanding the Influence of Brand Relationships on Brand Loyalty; with Mediating Role of Brand Engagement

Syed Muhammad Zohaib, 01-394192-007 (Management Studies BUIC, 2021)

In today's tough competitive market when consumers have plenty of brand options available developing brand loyalty is very essential to retain the customers and to compete in the market of Pakistan. The variables considered ...
The Impact of Influencer's Credibility, Attractiveness, and Congruence on Consumer's Online Purchase Involvement In The Clotidng Industry-Mediating Role of Consumer Attitude

Farzah Yasmin, 01-394192-002 (Management Studies BUIC, 2021)

Nowadays, different brands are using influencer marketing to promote their products and services. It has been observed that influencer marketing and its strategies are becoming more successful in recent years by reaching ...
Building Corporate-Reputation of the Pharmaceutical Companies Through Non-Pharmaceutical Factors and their Impact on Drug Prescribing Intents in Pakistan

Jahanzeb Malik, 01-394192-004 (Management Studies BUIC, 2021)

This study explores the dyadic relationship between non-pharmaceutical factors to build strong corporate-reputation and their impact on drug prescribing intents of the doctors in Pakistan. The relationship was addressed ...
An Inquiry into the Mediating Effect of Organizational Politics and Moderating Effect of Power Imbalance In The Negative Linkage Between Workplace Bullying and Team Performance, a Study of It Sector Of Islamabad, Pakistan

Saman Gul, 01-395192-009 (Management Studies BUIC, 2021)

Workplace bullying is a significant problem around the world, this thesis explores the relationship between workplace bullying and team performance with mediating role of organizational politics and moderating role of power ...
Social Media Marketing Reshaping Purchase Intention of Face book User (Mobile Phone Buyers)

Waseem Abbas, 01-394192-009 (Management Studies BUIC, 2021)

The growth and prosperity of all industries depend upon the sales revenue. Sales charts are a visualization of the strategic performance of the company. “In the era of the digital world, social media has become a vital ...
Influence of Physical Surrouding Factor on Impulsive Buying Behavior

Laraib Tanveer, 01-394181-002 (Management Studies BUIC, 2021)

In the retail sector, the factor that is considered to be of the utmost importance for increasing the sales volume of a business is impulsive buying. In the previous studies, impulsive buying has mostly been studied in ...
The Impact of Endorser Type and Their Disclosure (Non - Disclosure) on Purchase Intention

Sahibzada Junaid Anjum, 01-394192-006 (Management Studies BUIC, 2021)

Brands always used celebrity endorsers for the promotions of their products and services. But due to recent advancements and changes in the technological world such as rapid increase in the usage of internet and social ...
Impact of Corporate Image and Promotional Strategies on Physicians' Prescribing Behavior With Meditating Role of Brand Loyalty

Muhammad Nabeel, 01-394192-005 (Management Studies BUIC, 2021)

Pharmaceutical companies and healthcare consultants playing a major role in our health system. Physicians’ prescription behavior is a complicated phenomenon influenced by many factors Including. Research on h some researchers ...
Impact of Services Quality and Innovative Services on Behaviour Intention among Pakistan Hoteling Industry

Malik Shahrukh Zafar, 01-394192-011 (Management Studies BUIC, 2021)

The current study is aimed to determine the effects of innovative services, service quality, perceived value and customer satisfaction on the behavioral intention of the customers in the hoteling industry of Pakistan. The ...
Influence of Repeat YouTube Advertisement on Purchase Intention with mediating role of Customer Attitude: A Study of Fast Food Products

Anzik Majid, 01-394182-014 (Management Studies BUIC, 2020)

The influence of repeat YouTube Advertisement on Purchase Intention with mediating role of Customer Attitude is studied in this thesis. How having awareness, liking or knowledge for a brand effects customer when an ...
Determinants of Foreign Product Purchase Intentions of Pakistani Consumers: Mediating Role of Attitude

Mishal Raza, 01-394182-016 (Management Studies BUIC, 2020)

Aim The study aims to investigate the influence of subjective norms, self-image congruence and perceived behavioral control on the purchase intentions of foreign made clothes amongst Pakistani consumers. Methodology The ...
Physical Attractiveness in Service Encounters

Asra Masood, 01-394182-015 (Management Studies BUIC, 2020)

This study investigates the role of Physical Attractiveness in Service Encounters. Physical Attractiveness of the service representative plays an integral role in determining consumer response. This study has investigated ...
Impact of YouTube Influencer Smartphone Advertising on Consumer Purchase Intention: An Emerging Economy Perspective

Junaid Hassan Daher, 01-394191-004 (Management Studies BUIC, 2020)

Purpose T,J1e purpose of this research paper is to investigate the impact of Pakistani YouTube influencer smartphone advertising on the consumers perception of adverting value and their purchase intention, and to explore ...

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