The aim of this study is to determine customer preferences towards different strategies of Digital Marketing used to promote sale growth and customer loyalty of users of Zameen.com. Digital Marketing tools give broad range ...

This study is focused mainly on identifying the impact of brand awareness and e-word of mouth on customer perceptions and buying attitudes. This study has used brand awareness and e-word of mouth as independent variables. ...

The objective of this research discusses the Impact of social media marketing on consumer’s brand trust and loyalty: An empirical approach towards the clothing industry The major emphasis of conducting this research was ...

Purpose: Brand marketing communications have vital role in marketing strategy and brand authenticity is considered vital part of strategy by many firms. This study examines the impact of brand marketing communication on ...

Now a day’s many business firms are utilizing social media advertisement as a powerful instrument to place their product in customer minds. Mobile phone companies invest heavily in social media advertising campaigns. These ...

As the usage of social media platforms is increasing significantly small start ups in Pakistan are using social media marketing as the main marketing tool to increase their brand awareness also having the importance of ...

This research discusses the Impact of corporate social responsibility associations on consumer’s brand attitude along with brand awareness, and customer satisfaction. The major emphasis of conducting this research was to ...

The objective of this research is to analyze the effects of guerrilla marketing strategies through advertising through which the perceived effects are determined on the generation Y and to examine the effects on generating ...

This study is conducted to examine the impact of eco-labeling on consumer buying behavior in Islamabad. Eco-labeling is measured with Credibility of Enviro1m1ental Quality, Design and Visibility and Information Clarity. ...

Purpose – The purpose of the study is to understand the relationship between the six factors causing perceived risk and their relation to online purchase intention. The six variables are financial, product, time, psychological, ...