Thesis/Dissertation Repository Islamabad Campus: Recent submissions

Now showing items 2341-2360 of 6701

The Impact of Social Media Marketing (Facebook) on the Developing Housing Sector of Pakistan

Malik Hassan Nawaz, 01-221191-011 (Business Studies BUIC, 2020)

The research paper titled, “The impact of social media marketing (Facebook) on the developing housing sector of Pakistan” focuses on the objective to investigate various policies for the implementation of Facebook as a ...
The Impact of Perceived Video Characteristics of Video Streaming Platforms on Purchase Intention, the Mediating Role Of Perceived Usefulness: A Case of Cellular Industries in Twin cities of Pakistan

Muhammad Uzair Abid, 01-322182-015 (Business Studies BUIC, 2020)

Numerous researchers have focused on studying about the video streaming platforms and the role they play in affecting purchase intention of customers. However, there has been very limited research work performed in Pakistan ...
Impact of CSR on Brand Equity through Mediating Role of Customer Satisfaction in Beverage Industry of Pakistan

Muhammad Ansab Razzaq, 01-321192-019 (Business Studies BUIC, 2020)

The purpose of this study is to evaluate the impact of CSR on brand image of beverage industry of Pakistan. The aim is to elaborate various aspects and dimensions of three variables i.e. customer satisfaction, brand equity ...
Impact of Marketing Myopia on Firm’s Growth

Shafique Tahir, 01-221191-017 (Business Studies BUIC, 2020)

The paper aims to investigate the relationship amongst the marketing myopia which includes customer orientation, product orientation and competitor orientation with firm’s growth. The substantial impact of marketing myopia ...
Analyzing the Impact of Social Media Advertisement on Consumer Dining Experience with Moderating Role of Consumer Affective Commitment In Restaurant Sector Of Islamabad: A Case Study On Asian Vok

Bilal Arshad, 01-322182-004 (Business Studies BUIC, 2020)

This study is focused mainly on investigating the impact of social media advertisement on consumer dining experience with moderating effect of consumer affective commitment in restaurant sector of Islamabad. This study has ...
Impact of Social Media Marketing Activities on Brand Loyalty with the Mediating Role Of Brand Experience

Abul Jawwad, 01-321192-045 (Business Studies BUIC, 2020)

This study analyzed the impact of social media marketing activities on brand loyalty of customer trough the mediating role of brand experience in Pakistan. Social media marketing activities which is our independent variables ...
Influence of Social Media Marketing on Brand Awareness and Customer Purchase Intention in Fast Food Industry of Pakistan

Shahnawaz Karamat, 01-221192-020 (Business Studies BUIC, 2020)

This study aims to address the behavior of fast food industry customers towards the social media marketing content and platforms. This study explore the effects of social media marketing of fast food chains on customer ...
An Investigation of Consumer Engagement through Social Media: A Retail Perspective of Pakistan.

Numra Shahid, 01-221191-020 (Business Studies BUIC, 2020)

This research is extending the technology acceptance model to examine the gap and investigate the social (peer communication), affective (enjoyment) and cognitive (compatibility) factors affecting attitude and intentions ...
Enhancing Brand Loyalty through Effective Brand Engagement And Commitment: Social Media Context of Pakistan

Sheikh Muhammad Hammad, 01-121182-035 (Business Studies BUIC, 2020)

This research discusses on enhancing brand loyalty through affecting brand engagement and commitment in social media context of Pakistan. The major focus of carrying out this research was to know how brand engagement and ...
Impact of Social Media on Consumers Intention to Buy in a Pakistani Perspective

Bilal Javed, 01-121191-002 (Business Studies BUIC, 2020)

The main aim of this study was to investigate the relationship between Social Media and Intention to Buy with the mediating role of Trust and Moderating role of Perceived Usefulness. The data was collected from 250 university ...
Impact of Travel Website Services on Consumer Buying Intention: A case of Online Booking in Hospitality Industry of Pakistan

Haniya Nadeem, 01-321191-010 (Business Studies BUIC, 2020)

This study discusses the impact of a Website Service and Quality on Consumer Buying Intention. The research is specific to Hospitality Industry of Pakistan and the behavior by millennial who are more technology friendly ...
The Impact of Product Attributes on Consumer Smartphone Buying Behavior

Fawad N. Chaudhri, 01-322191-005 (Business Studies BUIC, 2020)

Understanding the buying behavior or the purchase intention of smartphones in is a very interesting research to Purchase Intention, given how everyone is dependent on a smartphone these days. We can hardly find anyone who ...
The Impact of Big Five Personality Traits Model on Cyber Loafing

Muhammad Muneeb Akber, 01-321192-050 (Business Studies BUIC, 2020)

In today’s world, organizations are moving at an extremely fast pace. Businesses come and go every single day throughout the world. This fast pace of business operations and business activity is due to the changing dynamics ...
Impact of Blogs and Vlogs on Decision Making of Travellers

Ashir Altaf, 01-321192-005 (Business Studies BUIC, 2020)

The purpose of this study is to study the impact of travel blogs/vlogs on decision making of travelers specially tourists in Pakistan. Analysis of blogs/vlogs and their impact on decision making is established through ...
Impact of Supporting Staff Behavior and Organizational Culture on Employee Retention, with Work Environment as a Moderating Variable

Muhammad Anns Khalid, 01-222191-010 (Business Studies BUIC, 2020)

The purpose of this thesis is the identify the impact of Supporting Staff behavior and Culture Organizational culture on the employee retention in the food industry of Pakistan. It also offers an overview of How Supervisors ...
How Narcissism leads to Knowledge Hiding Behavior: The Contingent Role of Anger and Caring Climate in Higher Educational Institutes of Rawalpindi and Islamabad

Shehryar Khalid, 01-222182-023 (Business Studies BUIC, 2020)

Sharing of knowledge is considered pivotal for the process of innovation and persistent growth of organizations. Despite all the efforts to promote dissemination of knowledge, however, employees indulge in counterproductive ...
Impact of Motivation and Job Stress upon Job Satisfaction of Academic Staff of Public Universities in Islamabad

Ahmad Farooq Butt, 01-222182-025 (Business Studies BUIC, 2020)

is a source of competitive advantage in the business environment which is highly volatile and intense in competition (Robins and Coulter, 2005). The value of this human capital is reflected in the knowledge, skills, abilities ...
Effects of Ethical Leadership on Employee Attitudes with Mediating Role of Job Satisfaction

Ihtisham Manzoor Abbasi, 01-321192-044 (Business Studies BUIC, 2020)

In a competitive environment the workforce of an organization is one the most critical determinants and significant cause that add and contribute to its success. This study focuses on studying the employee attitudes in the ...
The Role of Green Human Resource Management Practices on Employees Pro Environmental Behavior in the Hotel Industry of Islamabad Pakistan

Mashaim Sanaullah, 01-121191-010 (Business Studies BUIC, 2020)

The research is centered around showing the significance of the green practices and also suggest that such practices ought to be considered by the organizations. In order to carry out the research hotel industry was targeted. ...
Impact of Consumer Generated Content on Purchase Intension: A Study on Pakistani Mobile Phone Markets

Sohail Sadiq, 01-220172-022 (Business Studies BUIC, 2020)

This study examines impact of Social media that is YouTube-based consumer-generated content (CGC) shape consumers’ CGC adoption and subsequently the purchase intention which is broadly stated as buying behavior of the ...

Now showing items 2341-2360 of 6701

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