The biggest crisis of the 21st century came in the form of a pandemic that started as a deadly virus stopped the whole world’s operations. Pakistan was not an exception to this phenomenon. While being closest to the outbreak ...

The adoption of automatic procurement systems has been an emerging trend in the supply chain area. In this study, we develop a conceptual model using a technology–organization framework to investigate the factors which ...

This research sought to investigate the influence of supply chain quality management practices on supply chain performance of fast food industry in Pakistan as its general objective. The research applied a descriptive ...

The study aims to examine the influence of social media on knowledge sharing and learning performance in education sector of twin cities in Pakistan. The objective of the study was accomplished by distributing adopted ...

Today companies fight for consumers' attention. Competition has compelled digital marketers to pursue innovative and effective methods to communicate with the market and gain customer attention. The study examined how the ...

The study was conducted to determine the role of a subliminal advertisement on consumer behaviour by taking ad perception as a mediating variable and the ethical considerations as a moderating variable. This depicted a ...

As consumers increasingly talk about brands online, brand marketers have turned to online platforms i.e., Instagram, a popular tool for interacting with customers and creating brand communities. Prior research has looked ...

(SME) small and medium enterprises are non-subsidiary, independent firms which employ fewer than a given number of employees. This number varies around countries. The purpose of the study is to understand the influence of ...

Advertising is considered an effective source of effective communication with customers. With different appeals used in ads, it is imperative to see if those appeals actually affect the consumers’ purchase intention and ...

Marketing has been an effective method for conveying messages to a selected audience and connecting with them for the advertising or selling of a product or service since the 19th century. Marketers have made use of a ...