Small businesses now have a greater need than ever to market themselves on social media, especially in emerging markets like Pakistan. The impact of social media marketing on the long-term success of small businesses in ...

The automobile industry has been successful in incorporating technology and innovation. This industry is considered a great contributor to the country’s gross domestic product. The production of cars has been increasing ...

This study aimed to identify the impact that mass media has on awareness, attitude, and behavior of general public during COVID-19 pandemic in Pakistan. Present research has used mass mediaas independent variable. On the ...

Bioterrorism is not a new phenomenon and the dawn of 21st century made the fears come true when for the very first time terrorists manipulated it to gain their hidden objectives. With the ongoing evolution in biotechnology ...

This study investigates the impact of Post COVID-9 Social media marketing activities like trendiness, active presence, and eWOM (electronic word of mouth) on the customer-brand relationship with the mediating effect of ...

Current research work is done by aiming at investigating all negative consequences of using different tools and software which are related to the usage of social media at work on the performance of employees in the context ...

The role of green recruitment on voluntary workplace green behavior context has received insufficient empirical and theoretical attention. The focus of this study is to examine the impact of green recruitment on voluntary ...

Purpose: The main of the study was to understand and analyze the comparison of working from home and working from the office. Moreover, to indulge in the impact of working from home and working from office on work productivity. ...

Organizational culture and servant leadership have been shown to have an impact on turnover intention. Organizational commitment acts as a mediator, meaning that it can affect the relationship between the two factors. A ...

The purpose of this research study was to investigate the role of Green Human Resource Management Practices on the Pro-Environmental Behaviors of employees in the Hospitality industry of Pakistan. Further, the mediation ...