This study explores the dynamics of training transfer by investigating the influence of individual traits—Self-Efficacy, Proactive Personality, and Mastery Goal Orientation—on the successful application of learned skills ...

This study explores the influence of servant leadership on pedagogical performance in Pakistan's education sector, mediated by psychological empowerment and work engagement. The research aims to address critical questions ...

This study investigates the influence of Green Transformational Leadership(GTL)on Pro-Environmental Behavior (PEB) among employees in the hospitality sector of Pakistan, with Green Motivation (GM) and Environmental Passion ...

Employee silence—when individuals withhold work-related concerns, suggestions, or feed back—poses a significant barrier to organizational growth and safety, particularly in high-stakes industries like pharmaceuticals. In ...

This reading discovers the role of Artificial Intellect (AI) in enhancing employment efficiency and reducing bias within the IT and Telecommunication sectors. The research examines how technology adoption mediates these ...

The study attempts to investigate the effect of technostress on creativity in the IT sector of Pakistan while emotional exhaustion and intrinsic motivation were used as sequential mediators. In addition, direct and indirect ...

This research investigates the essential link between employee engagement, motivation, and ideas about leaving one’s job in startups based in Rawalpindi and Islamabad, Pakistan. Startups in these parts of the world experience ...

In the fast-paced digital world, the way people connect with brands has changed dramatically. Social media platforms, especially those featuring influencers, have become more than just advertising channels—they are emotional ...

In today’s rapidly evolving digital landscape, social media marketing (SMM) has emerged as a critical tool for influencing consumer perceptions and shaping brand reputation (BR). This study focuses on the impact of SMM on ...

In the digital age, personalized advertising has emerged as a pivotal strategy in enhancing customer engagement and satisfaction. This study explores the impact of personalized advertisements on customer satisfaction within ...