The contemporary understanding of real estate market in Pakistan is undergoing a deep structural change that brings it from old transactional promotional models into the new and developed narrative-based frameworks embedded ...

This study explores the influence of hijab influencers on hijab fashion consumption among young Muslim women, with fashion consciousness as a mediating factor. Grounded in social influence and consumer behavior theories, ...

The rapid growth of digital media has transformed the way consumers discover, evaluate, and purchase fashion apparel products, and YouTube has become one of the most influential platforms driving consumer behavior. This ...

The swift evolution of digital banking has altered the landscape of financial services; however, it is essential to comprehend the elements that impact individuals’ transitions from first-time adoption to regular use of ...

We are living in the new era of computing where internet of things is increasing the connectivity of machine to machine or machine to environment which leads to the massive amount of data over the internet. Hence, securing ...

In recent times, blockchain has emerged as an innovative solution and a supposed game-changer in many different domains such as Healthcare, Logistics, Business and more importantly, Finance. There is a common perception ...

Financial inclusion in Asian countries still facing difficulties in this regard, including inadequate infrastructure, regulatory problems and socioeconomic obstacles, which limit the availability to financial services for ...

This study examines the dynamic interlinkage amongst top cryptocurrencies i.e. Bitcoin / Ethereum and major equity markets of three developed and three developing economies i.e. Russia, USA, China, India, Pak and Bangladesh. ...

This paper examines the role of digitalization in promoting financial inclusion and, by extension, increase tax collection in Pakistan. Although the fiscal systems in Pakistan have undergone extensive reforms, the country ...

Capital structuring has always remained one of the vital aspects of corporate strategy, although the effectof capital structuring on profitability remains debatable, especially within the pharmaceutical industry in the ...