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Browsing Thesis/Dissertation Repository Islamabad Campus by Subject "Factors Contributing"
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Syeda Amber Iqbal, 01-222191-018
(Business Studies BUIC, 2020)
Th.is study examines the impact of brand value congruity, brand store irnage and brand loyalty on positive word of mouth (WOM) in the fashion industry of Pakistan. For that purpose, the center of attention was the fashion ...