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Browsing Thesis/Dissertation Repository Islamabad Campus by Subject "Facebook Marketing"
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Sitwat Rehman, 01-222-191-016
(Business Studies BUIC, 2020)
This study investigates the relationship between Facebook marketing, brand awareness, trust and consumer active participation in food industry of Peshawar. This study has considered Facebook marketing as independent variable, ...
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Salman Shahid, 01-221191-023
(Business Studies BUIC, 2020)
Many apparel brands in Pakistan have a presence on Facebook, social media brand communities, and consumers have social interactive engagement on social networking sites. Therefore, this study analyzes whether Facebook ...
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Mishal Aman, 01-221202-012
(Business Studies BUIC, 2021)
This study investigates the impact of Facebook marketing on consumer purchase intention with mediating effect of consumer affective commitment in real estate sector of Islamabad. This study has used Facebook marketing as ...