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Browsing Thesis/Dissertation Repository Islamabad Campus by Author "Nada Aziz, 01-322181-013"
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Nada Aziz, 01-322181-013
(Business Studies BUIC, 2019)
Customers are the key drivers of an organization’s revenue as well as are a basis for its profitability. Therefore organizations focus a lot on the satisfaction of customer as well as on the retention of its existing market ...