• Dependency on Social Media and its Effects on Users 

  Fiza Zia Ul Hannan, 01-285181-004 (Media Studies, 2026)

  The current study aims to observe a relationship between temporal aspect and patterns of social media usage, social media dependency and resultant psychological and behavioral implications. In-depth it investigates in (1) ...
• Analyzing Propaganda Strategies on X By India and Pakistan on Kashmir Conflict and Fall of Kabul 

  Abdul Wadood, 01-285201-001 (Media Studies, 2025)

  This study examines state-sponsored propaganda campaigns orchestrated by India and Pakistan on X (formerly Twitter) investigating two significant regional crises in parallel: the aftermath of the revocation of Jammu and ...
• Media Coverage of Populist Leaders of Pakistan and India: A Comparative Study of Elite and Popular Press 

  Anbreen Waheed, 01-285191-001 (Media Studies, 2025)

  This study examines the coverage of populist leaders in the newspapers of India and Pakistan, focusing on how the newspapers frames the populist leaders in both pre-election and post-election phases. By analysing key framing ...
• Sustainability Reporting, Financialization and Accumulation of Real Capital in Pakistani Manufacturing Firms 

  Shehiryar Ahmed, 01-280181-005 (Management Studies BU E8-IC, 2026)

  The main focus of this research is the complex and interdependent dynamics of sustainability reporting, the process of financialization, and the accumulation of real capital in Pakistan's manufacturing sector highlighting ...
• Impact of Container Management on Port Logistics Efficiency of Karachi Port 

  Farrukh Mahfooz, 01-280181-006 (Management Studies BU E8-IC, 2025)

  In recent decades, containerisation has revolutionised the international trading pattern. Increased global container trade has led to the arrival of larger ships, burdening port resources. The ship size has grown faster ...
• India’s 5th Generation Warfare against Pakistan and it’s Implications on the China-Pakistan Economic Corridor (CPEC) 

  Ghulam Murtaza, 01-288211-001 (Humanaties and Social Sciences, 2026)

  This study investigates India's use of fifth-generation warfare (5GW) tactics against Pakistan and analyzes their strategic and economic implications for the China-Pakistan Economic Corridor (CPEC). Utilizing Chankya’s ...
• Digital Branding and Customer Engagement: A Case Study of Marketo Edge 

  Mohammad Talha Sharif, 01-321242-015 (Business Studies, 2025)

  ABSTRACT The suggested study examines the extent of customer engagement and brand performance as the StimulusOrganismResponse (SOR) model of digital branding. Using it as a case study on Marketo Edge Pvt. Ltd., a digital ...
• The Impact of Storytelling Marketing on Consumer Purchase Intentions: The Mediating Role of Brand Image in the Real Estate Sector 

  Muhammad Saad Tariq, 01-322241-010 (Business Studies, 2025)

  The contemporary understanding of real estate market in Pakistan is undergoing a deep structural change that brings it from old transactional promotional models into the new and developed narrative-based frameworks embedded ...
• The Role of Visual Centric Social Media Marketing in Enhancing Brand Engagement among Local Fashion SMEs in Metropolitan Cities of Pakistan 

  Madeeha Saleem, 01-322241-008 (Business Studies, 2025)

  This study focuses on Small and Medium Enterprises (SMEs) in Pakistan’s metropolitan cities, investigating the role of Visual-Centric Social Media Marketing (VCSMM) in driving Consumer-Brand Engagement (CBE). The vast body ...
• The Influence of Hijab Influencers, Peer Communication, Family Communication and eWOM on Hijab Fashion Consumption: A Consumer Socialization Perspective in Islamabad and Rawalpindi 

  Syeda Raazia Tauqir, 01-321242-032 (Business Studies, 2025)

  This study explores the influence of hijab influencers on hijab fashion consumption among young Muslim women, with fashion consciousness as a mediating factor. Grounded in social influence and consumer behavior theories, ...
• The impact of Social Media Marketing (TikTok) On Small Businesses in Peshawar 

  Zulqarnain, 01-321242-036 (Business Studies, 2025)

  The fast development of social media sites has changed the marketing behavior, especially to the small and medium enterprises (SMEs) that have limited resources to operate in. Of these channels, Tik Tok has become a ...
• Impact of Social Media Influencers on Purchase Intention of Fashion Apparel Industry: A Youtube Perspective. 

  Nida Abid, 01-322241-012 (Business Studies, 2025)

  The rapid growth of digital media has transformed the way consumers discover, evaluate, and purchase fashion apparel products, and YouTube has become one of the most influential platforms driving consumer behavior. This ...
• Digital Addictions & Compensatory Consumption: Exploring the Mediating roles of phubbing and Loneliness on Shopping Escapism & Impulsive Buying 

  Iqra Afrahim, 01-321242-011 (Business Studies, 2025)

  The rapid growth of smartphones and social media has changed how people communicate and shop, but it has also created new behavioral and emotional challenges. Many individuals now spend excessive time on their phones, which ...
• Determinants Of Mobile Banking Adoption in Rawalpindi and Islamabad Pakistan; extending UTAUT2 With Self Efficacy and Status Gain 

  Syeda Easha Bukhari, 01-321242-031 (Business Studies, 2025)

  The swift evolution of digital banking has altered the landscape of financial services; however, it is essential to comprehend the elements that impact individuals’ transitions from first-time adoption to regular use of ...
• Impact Of Meme Marketing On Brand Engagementin Pakistan 

  Rabbia Naeem, 01-221242-010 (Business Studies, 2025)

  In the last few years, meme marketing has become one of its most powerful and creative methods of internet marketing, especially for brands that want to reach young, active people on social networks. The swift expansion ...
• Design and analysis of quantum computing based key distribution algorithms 

  Zara Shahid, 01-245182-010 (Bahria University Islamabad Campus, 2020)

  We are living in the new era of computing where internet of things is increasing the connectivity of machine to machine or machine to environment which leads to the massive amount of data over the internet. Hence, securing ...
• The Impact of Financial Literacy and Artificial Intelligence (AI) on Investment Decision Making 

  Muhammad Abdullah Tahir, 01-321242-017 (Business Studies, 2025)

  This research study examines the impact of financial literacy and artificial intelligence on investment decision making, and how investor confidence can be used to bridge these variables and actual investment decisions. ...
• Comparing the Traditional S&P 500 Market with the Carbon Credit Market: Analyzing the Impact of Blockchain on Market Efficiency, Liquidity, and Risk Dynamics 

  Ahmed Jawad Khan, 01-322232-002 (Business Studies, 2025)

  In recent times, blockchain has emerged as an innovative solution and a supposed game-changer in many different domains such as Healthcare, Logistics, Business and more importantly, Finance. There is a common perception ...
• Market Reactions to Major Political Shocks and Recovery Dynamics in Pakistan: An Event Study of PSX Returns 

  Farheen Fatima, 01-222241-003 (Business Studies, 2025)

  This research is aimed at verifying how different political events can affect Karachi stock exchange KSE 100 Index. To this effect, ten significant political events were studied within the study period of 2015 to 2025. ...
• Financial Inclusion, Globalization and Economic Empowerment: Insights from Asian Countries 

  Kinza Sahar, 01-322241-006 (Business Studies, 2025)

  Financial inclusion in Asian countries still facing difficulties in this regard, including inadequate infrastructure, regulatory problems and socioeconomic obstacles, which limit the availability to financial services for ...

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