A descriptive study on consumer's response towards Telenor's new marketing campaign

dc.contributor.author	Ali Tariq, 121031-004
dc.date.accessioned	2017-09-29T06:25:46Z
dc.date.available	2017-09-29T06:25:46Z
dc.date.issued	2012
dc.identifier.uri	http://hdl.handle.net/123456789/4804
dc.description	Supervised by Mr. Salma Atif Sheikh	en_US
dc.description.abstract	Telecom sector with its huge potential market has seen many changes over the past couple of years with the addition of new telecom companies entering the race to be the top Mobile service provider. With more than 50% of the telecom market still waiting to be explored, these companies are offering better and cheaper rates compared to their competitors. The sole purpose of this thesis is to shed some insight on one of these Mobile Operators ‘Telenor”, a Norwegian Company. The thesis will encompass the new marketing campaign(s) launched by Telenor over the course of last one year.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 3354
dc.subject	Management Science.	en_US
dc.title	A descriptive study on consumer's response towards Telenor's new marketing campaign	en_US
dc.type	Thesis	en_US