Abstract:
Telecom sector with its huge potential market has seen many changes over the past couple of years with the addition of new telecom companies entering the race to be the top Mobile service provider. With more than 50% of the telecom market still waiting to be explored, these companies are offering better and cheaper rates compared to their competitors. The sole purpose of this thesis is to shed some insight on one of these Mobile Operators ‘Telenor”, a Norwegian Company. The thesis will encompass the new marketing campaign(s) launched by Telenor over the course of last one year.
