Abstract:
Manifesto to comprehendrient marketing: correlation between emotions, decision making and top brands' equity. Romana Mahmood MBA-SD Number of s: 60 Supesed by Sir Zarullah Siddiqui This paper contends for acceptance of experiential perspective regarding consumpt changing consumers nature of emotions, framework where by as being imperativew i respect to the ever buying patterns. The paper focuses on the the cision making models and puts forth the linkages and the importance of experiential view, which constitutes of symbolic, hedonic and es tic nature comparing it wi the conventional perctives, is ified.
