Dynamic engagement; retention of employees and the mobile telecom service providers of Pakistan

Abstract

Owing to the current situation of the Telecom Service Providing Industry in Pakistan where competition has intensified excessively raising prominent apprehensions such as job hopping and employee retention. The prime cause or motive of this research is to educate its audience about the statistics that have been published in the domain of employee engagement and employee retention. This descriptive research examines the overall level of employee engagement within the Telecom Service providing Industry of Pakistan, and the extent to which workload distribution, growth, work environment, training opportunities and employee empowerment contribute to employee retention within the identified organizations. Nevertheless, the monetary elements of employee retention in these service providing companies is beyond the scope of this study. The nature of this particular study is quantitative and the instrument used is survey questionnaire designed using a likert scale. Data is collected from five major companies operating within the Telecom Service providing Industry and the total number of respondents is 244. Data is empirically analyzed through Guttman’s reliability test, descriptive statistics, correlations and regression analysis. Results confirm that there is a positive and direct association among employee engagement and employee retention. More specifically the dimensions of employee engagement namely; workload distribution, growth, work environment, training opportunities and employee empowerment all show an affirmative impact or effect on the amount of retention in the Telecom Industry.