Advertising and its effectiveness

Anam Mustafa Ansari, 01-221102-003; Anita Khalid, 01-221102-028; Faiza Ashraf, 01-221102-023; Mariam Inam Ul Haq Mughal, 01-221102-007

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dc.contributor.author	Anam Mustafa Ansari, 01-221102-003
dc.contributor.author	Anita Khalid, 01-221102-028
dc.contributor.author	Faiza Ashraf, 01-221102-023
dc.contributor.author	Mariam Inam Ul Haq Mughal, 01-221102-007
dc.date.accessioned	2017-09-15T11:05:01Z
dc.date.available	2017-09-15T11:05:01Z
dc.date.issued	2012
dc.identifier.uri	http://hdl.handle.net/123456789/4708
dc.description	Supervised by Mr. Zafarullah Sidiqqi	en_US
dc.description.abstract	Our research topic is “Advertising and its Impact”. The research question is” To what extent does advertising have an impact in shaping consumer behaviour and influencing their buying decision for soaps? The research was conducted primarily by analyzing data collected from getting the questionnaire filled by a sample of 60 respondents. Our stance is that advertising has a lasting impact on the consumers which shapes up their behaviour compelling them to purchase a specific product/ service. Advertising and its effectiveness has been gauged in this research work.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 3455
dc.subject	Management Science.	en_US
dc.title	Advertising and its effectiveness	en_US
dc.type	Thesis	en_US