Analysis of public relation policy Pakistan tourism development corporation

Abstract

The present research project is purely descriptive in nature and aims at analyzing that the new PR policy has brought a great change to the impression of Pakistan Tourism Development Corporation. The data is obtained through secondary source. Research design used for examining the findings is Content analysis. Time duration was randomly selected eight weeks. Three leading English newspapers and three Urdu newspapers were selected as a sample for the study. Public Relation tools measured in categories were Interviews, Articles, Workshops, Meetinhgs, Press Releases, Pictures, Special Editions, Seminars, Pictures, Advertisements and Conferences. All selected English and Urdu newspapers gave immensely low coverage to the news related to PTDC.English newspapers however in comparison to Urdu newspapers somehow gave better coverage. Urdu newspapers mostly gave coverage to political issues. The project ends up with the conclusion that Public Relation policy of “Destination Pakistan Year 2007” failed to bring great impression to PTDC.Failure of this policy is due to gloomy image of Pakistan abroad, poor security system, Militry government and its operation in Balochistan and NWFP and adverse infrastructure. These negative aspects are hindrance in success of Public Relation policy of PTDC.Pakistan need to improve its image, security system and infrastructure to attract large number of tourist arrival in Pakistan through successful Public Relation policy. PTDC also need to use modern technology to aware further tourist arrival. Findings of this research will prove helpful in Implementing and managing tourism-marketing projects in Pakistan. Research findings will help in monitoring the campaigns through an on-going basis to ensure that results are being achieved and objectives met.