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Browsing Departmental Publications (BUKC) by Title
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Amir Manzoor; Khurram Adeel Shaikh
(Bahria University Karachi Campus, 2016-10-01)
This study utilized the Aaker’s model of brand equity to develop a model of consumer purchase intention in Indian automobile industry. The model sought to analyze the effect of various dimensions of brand equity on consumer ...
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Dr. Bashir Ahmad; Maawra Salam
(Bahria University Karachi Campus, 2016-12-07)
Bureaucracy is an essential mechanism cum system for the effective functioning of any state system. It provides continuity in management and governance of public affairs. In case of Pakistan, the system has passed through ...
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Dr. Rafique Ahmed Khan; Muhammad Ihsan Qadir
(Bahria University Karachi Campus, 2016-01-04)
Purpose: This paper basically aims at exploring and investigating the impact of factors including career growth opportunities, workplace environment, managerial support, rewards & recognition system , and work-life balance ...
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Dr. Rafique Ahmed Khan; Muhammad Asif Shamim; Kaleem A.Ghais; Ehsan Ahmed Shaikh
(Bahria University Karachi Campus, 2016-07-01)
This study aims at analyzing the relationship between FDI and export for the economy of Pakistan. Data used ranges from 1976 to 2012. In order to investigate time series property of data, ADF test was used. Besides, Engle ...
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Ms. Urooj Aijaz; Muhammad Faisal; Saad Meraj
(Bahria University Karachi Campus, 2017-01-31)
Stock Market Index is considered to be reflection of economic performance of the country and it has vital role in economy. Stock Market index takes impact of many important factors including macroeconomic variables. This ...
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Hamza, Dr. Salma
(DAWN Newspaper, 2018-09-09)
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Fazeelat Masood
(International Journal of Education and Human Developments, 2017-05)
For more than two decades, demutualization has been forcing the way for the concept of stock exchange merger in the globalfinancial markets. In Pakistan, demutualization fostered one-ofits-kind merger that took place with ...
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Marium Mateen Khan; Dr. Mustaghis-ur-Rahman
(Bahria University Karachi Campus, 2016-12-31)
Since competition is getting intense in all consumable products in Pakistan, physical attributes of products now lack sustainability because they can be copied easily. What the firms now require is to create differentiation ...
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Muhammad Akbar Saeed; Dr. Faisal Afzal Siddiqui
(Bahria University Karachi Campus, 2017-04-01)
Efficiency of banking system leads to efficient allocation of scarce resources by the financial system of a country. Bank’s efficiency is ascertained through different mechanisms. One of the mechanisms uses the aspect of ...