Abstract:
Purpose of study:
The research study was aimed at identifying the factors that are responsible for employee
satisfaction and their long term retention at Al-Karam Textile Mills. The research further
defined the importance of retention along with the factors that cause employee retention.
Methodology:
In this research, deductive approach was adopted whereby hypotheses were first
developed with the help of variables identified in the literature. The research is based on
primary quantitative data which was collected from a selected sample of respondents with
the help of a research instrument i.e. a well-structured questionnaire. The data was
analyzed with the help of statistical tools Pearson’s correlation and Regression analysis,
using software SPSS, version 22.
Findings:
The findings of the research suggest that, there is a direct and positive relationship among
the highlighted factors and employee retention. These factors include work life balance,
employee motivation, managerial support, performance-analysis & Incent-ives-& Benefits.
However, the impact of these variables on employee retention is varying.
Implications:
The study is considered quite useful for the management of Al-Karam Textile Mills in
particular and for other organizations of the textile industry' in general. Managers of other
industries may also benefit from the finding of this study. Future scholars and academia
may also take lead from the results of this study and undertake similar research on
organizations of textile other industries as well.
